December '18

For the Business of Apparel Decorating

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32 || P R I N T W E A R D E C E M B E R 2 0 1 8 W ith 2018 wrapping up and a new year on the horizon, we start taking stock of what's in store for 2019. In the decorated apparel world, there's a trend of new styles emerg- ing as well as classic looks resurfacing. In our annual tradition of looking for- ward, Printwear chats with a few experts around the industry to see what kind of looks, fabric blends, and color patterns are gaining traction for 2019. Read on to see how your shop can stay ahead of the curve by addressing these trends with your cus- tomers. MEET THE NEW LOOK, SAME AS THE OLD LOOK In many instances, the 'newer' looks on trend for 2019 mimic existing styles, parties agree. Rather than reinvent the wheel, ap- parel designers are taking classic looks and reimagining them. "The ringer T and the three-quarter sleeve baseball T are heritage styles that are as popular today as decades ago," says Marcus Davis, Hanes. To add a modern element, these old-school looks are coupled with more contemporary fabric construction. Lighter-weight garments with a softer feel are continuing to maintain pop- ularity, and sources contend this style will continue to see prominence in the coming year. "This (style) is indicative of the mar- ket—consumers want heritage pieces, but they want updated, modern fabrication," adds Davis. Additionally, the "boyfriend T," which surfaced in previous years, has continued to maintain strong popularity for those seeking a mid-to-heavyweight gar- ment that also offers unisex sizing. In the professional attire category of ap- parel, meanwhile, a shift in workplace cul- ture has turned the tide for what customers look for in decorated workwear. For men, the traditional suit-and-tie look is slowly being eclipsed in some environments with more stylistic approaches. "Stereotypes are fading as men look for office wear that reflects their own fashion sense over 'tried and true' standards," stresses Vicki Ostrom, SanMar. These newer looks include things like easy-care shirts that require little-to-no ironing and lightweight outer shell jackets, addressing the need for clothes that are multifunctional, so workers can wear the same branded garments they're wearing at the office outside the workplace. Parties also point to the growth in popu- larity for graphic Ts that convey a handful of different messages. This includes designs and artwork referencing the superhero trend in film and TV, as well as shirts and hats donning positive messages. Many of Looking at Me, Looking at You Apparel trends and looks for 2019 B Y M I K E C L A R K Younger buyers contin- ue to seek apparel and designs that reflect their lifestyle. (Image courte- sy Fruit of the Loom)

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