Awards & Engraving

January '19

Issue link:

Contents of this Issue


Page 20 of 68

18 • A&E JANUARY 2019 YOUR LASER AT WORK By Bob Hagel WHY NAME BADGES In today's world where safety is a concern everywhere, name badges provide a sense of legitimacy and ease the concern many people have in meeting someone new in public. Networking is a primary method of marketing, and referral groups such as BNI or a specialized women's networking group have become popular. Real estate agents who hold open houses meeting people for the first time generally wear name badges. There are many sales jobs that necessitate people go door to door or from business to busi- ness. Name badges and I.D.s are especially important to ease concerns and allow a sales person to shake a hand. Even customer service representatives who work in a storefront or showroom wear name badges. Besides local shops, car dealers often purchase name badges for their sales people, if not for all those employees who meet the public. There are other types of businesses where the public and customers have wide access to a large property. It can be difficult to tell the difference between employees and the public. For instance, I am in a large and growing wine country. Wineries have large properties with many buildings including restaurants, inns, shops, barrel rooms, and tasting rooms. All the wineries buy name badges for all their employees, not only because they may meet the public, but management needs to know who works for them and what they do. Name badges provide an inexpensive method of branding a business. The business name and logo are viewed by everyone who walks past an employee or shakes their hand. It not only helps introduce the individual, it helps people remember their name. N ame badges are great products that have a broad, growing market. You may think of this product's market as primarily online; however, I find there is a large market for them on a local and regional basis. Name badges are easy to produce, have a short production learning curve, and as you'll see, have room for creativity. Finding your local market or expanding the market you have tapped into already takes a little understanding of the many ways and purposes name badges are used. Name Badges: A Great Market for a Small Shop and New Entrepreneurs Bob Hagel and his wife Dana own Eagle's Mark Awards & Signs, offering a full line of personalized products using laser engraving, sand etching, and full-color UV direct print on products. They have offered awards, recognition, and signage products to organizations for more than a decade in the Southern California wine country. He can be reached at Leatherette is the newest name badge product material. ALL IMAGES COURTESY BOB HAGEL

Articles in this issue

Links on this page

view archives of Awards & Engraving - January '19