Awards & Engraving

January '19

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A&E JANUARY 2019 • 31 Sales & Marketing Let's say your production had a lot of spoiled goods last year. Figure out a way to not only count the spoiled goods, but also categorize them as to the cause. Then, you can implement changes and see how those changes affect the number of spoiled goods versus the number of products delivered to your customers. On the flip side of things, figure out your biggest success last year and again pick out the right data point. For example, say you gained a lot of new customers last year. Determine how you got those new cus- tomers (social media, word of mouth, etc.) and then figure out how to do more of that. At a minimum, measuring and man- aging your weakness and your best success puts you ahead of the competition. You can also keep going up and down the ladder on both sides to find the right mix of mea- surements to start planning new strategies. AND SECONDLY… Budgeting - No good planning session is fun without breaking out the budgets, right? Okay, who am I kidding? For many of us (me included), thinking about a budget and putting numbers down in a spreadsheet, especially when those numbers can sometimes be closer to red than black, is not what most people call fun. But fun or not, it is necessary, so why not make it the best experience possible. Start with a time budget. No matter how much money you have in your bank account, you still have the same number of hours in a day, so let's start our budgets on equal footing with our competitors. This can actually be quite fun as it gives you some realism to what is actually possible

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