Awards & Engraving

January '19

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58 • A&E JANUARY 2019 # ReHash Condé Hires New Director of Marketing Condé announces the appointment of Krystal Fox as director of marketing. She is responsible for managing all marketing programs, new product launches, media relations, branding, advertising, and website development. Fox comes to the company with over a decade of experience in marketing for a variety of indus- tries. Prior to joining Condé, she served as Unitrex SpaRoom's multi-level marketing and direct sales manager, where she increased vertical profitability by over 30 percent in nine months through rebranding, overhauling customer service policy and procedures, and implementing a social media and email mar- keting campaign. Fox got her professional start while still in college at a north- eastern advertising agency, GO2 Advertising, where she was trained to serve as an advertising consultant and marketing strategy expert to CMOs, vice presidents of marketing, marketing directors, and others. She states, "I am extremely happy to be a part of the Condé Systems family. Sublimation is such a creative, artistic, and diverse industry. The meaning the products our technologies bring to the end user … is invaluable. That particularly is what makes this new professional adventure so thrilling for me." "Krystal's greatest strengths are her industry expertise, drive, and leadership," says Lindsey Jackson, marketing specialist. "She thrives on challenges, particularly those that expand the company's reach." David Gross, president, also comments on Fox's new role: "We are excited to have Krystal aboard. She is full of ideas and drive, and we can't wait to see what all she will accomplish at Condé." Marco Awards Group Hires Longtime Industry Sales Rep Marco Awards Group announces the addition of Lyle King as the southeast regional sales man- ager. King's territory includes Alabama, Georgia, Florida, and the Carolinas. He has held several positions in sales over 40 years in the awards and recognition industry and has represented some popular names in the industry. "Lyle's extensive knowledge, experience, and background will serve as an asset to Marco and (our) customers, and he will be a tremendous help to his customers' business success," says Cathy Garcia, marketing manager, in a press release. King resides in Atlanta and will travel throughout his assigned territory. He can be reached at or by calling 818-266-5964. GSG Names VP of Strategic Sourcing and Business Development GSG announces the promotion of Brandon Smith to vice president of strategic sourcing and business development. Smith comes to the role after previously serving as director of marketing at the company. In his new role, Smith is responsible for the leadership and development of strategic relationships with key suppliers. As vice president, Smith also manages the GSG purchasing and sourcing department. The company also adds that Smith will "direct GSG market pricing as well as further the company's growth strategy by leading business development as GSG expands into new markets and locations." Smith comes to the role with a multi-faceted background in sales, marketing, and purchasing experience at GSG. During his time as director of marketing, Smith oversaw multiple aspects of the department including trade shows, events, product develop- ment, and advancing strategic supplier partnerships. "We are pleased to congratulate Brandon on his well-deserved promotion," says GSG. The promotion comes as GSG continues to grow its workforce and overall footprint across the U.S. Late last week the company announced plans to acquire Spectrum Screen Printing Supplies, expanding the company's reach in the Midwest. ON THE MOVE Fox King Smith A&E

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