Awards & Engraving

January '19

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6 • A&E JANUARY 2019 6 • A&E JANUARY 2019 In this age of digital, so many things happen quickly. In the blink of an eye, you can scroll through a page of headlines, browse through a photo gallery, and get the latest updates from friends and family via social media. Information is instantly available at the touch of a fin- gertip, sometimes whether you want it or not. This digital world is exciting and fun. The opportuni- ties to learn and share are virtually endless. If you need to fix the seat on your mountain bike, chances are you can watch a YouTube tutorial. If you're in an argument with your husband about whether or not Babe the Big Blue Ox was male or female, Google has that information for you. You can create your own website dedicated to your favorite rock band. You can sell homemade goods to others and find customized jewelry that's the perfect gift for that special someone. You can call a car to pick you up from the airport, or simply play a few apps while you're in a waiting room. You can even read the most recent issue of your favorite industry magazine digitally… As fun as it all is, sometimes going back to the printed version of something is a more enjoyable experience. I for one love sitting down with the print copy of a favorite book. The feel of the pages turning, the lack of backscreen glow, and even the smell of the binding is satisfying for me. As the digital age has affected the world of print in particular, I think there's still something to be said for print. Having a copy of your favorite industry publi- cation with certain articles bookmarked is so easy and convenient. You don't have to type in a domain name, you don't have to use a search bar, and you don't have to deal with pop-ups. It's all there, all the time. Print also brings with it a professional presentation. Not just anyone can pub- lish a magazine (whereas just about anyone can run a blog). It takes a team effort, materials from a variety of sources, diverse skillsets, and more to publish some- thing. So when it gets dropped on your doorstep, you know a lot of pride and dedication went into it. That's not to say that there isn't quality content created digitally. In order to be heard above the noise, your blog must be better, more organized, and feature higher quality images than the next guy's. In reality, the two aren't all that different, yet each has unique qualities. Both are desirable for a purpose and bring many benefits to the table. And both work together in today's world, which is really the best part of it. Until next time. INSCRIPTIONS Volume 31, Number 12 PUBLISHER Dan Peckham — EDITOR Cassie Green — ADVERTISING ACCOUNT EXECUTIVES Haleigh Erwin — Shanna Rowley — SALES SUPPORT Ryan Applebaum — ART & ADVERTISING DESIGN ART DIRECTOR Dayne Pillow PRINT ADVERTISING DESIGNER Kim M. Wright MULTIMEDIA PRODUCER Brian Hauser EDITORIAL CONTRIBUTING WRITERS STEPHEN CAPPER, RUTH DOBBINS, BOB HAGEL, CHERYL KUCHEK, AARON MONTGOMERY, SHON ROTI, STEVE WEIST DIGITAL CONTENT EDITOR Julia Schroeder — NATIONAL BUSINESS MEDIA, INC. PRESIDENT & CEO Robert H. Wieber Jr. VICE PRESIDENT/FINANCE Kori Gonzales, CPA VICE PRESIDENT/INTEGRATED MEDIA John A. Bennett VICE PRESIDENT/PUBLISHING AND MARKETS Dave Pomeroy VICE PRESIDENT/AUDIENCE Lori Farstad DIRECTOR OF IT Wolf Butler VICE PRESIDENT/EVENTS Sue Hueg CEM, CMP — EXECUTIVE TRADE SHOW SALES MANAGER Brandy Jamison-Neth — EXHIBITOR SERVICES Janet Cain — Tyler Wigginton — WANT TO KNOW MORE? Visit our website at, where you can find tons of articles about the awards market plus all the latest news going on around the industry. And don't forget to check us out on Facebook, Twitter and LinkedIn. Have a topic you want to discuss? Give me a call at 720-566-7278 or email me at Working Together Cassie Green EDITOR

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