RV PRO

January '19

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12 • RV PRO • January 2019 rv-pro.com R V M A N U F A C T U R E R S B ecoming an iconic brand, regrettably, can sometimes become a barrier to innovation for some companies. That has not been a problem for Airstream, however. Over the decades, the RV manufacturer has kept innovation at the forefront, experimenting with travel trailers and compact motorhomes. Among the most notable (and enduring) successes has been Airstream's early and sustained foray into the now rap- idly growing niche market of Class B touring coaches. In recent years, the RV maker has become an industry leader in the Class B space utilizing the proven Mercedes-Benz Sprinter platform. Airstream was among the first RV manufacturers to leverage the Sprinter, launching its Class B models the very first year the vans were imported from Europe, according to Tim Garner, Airstream's general manager, motorized division. Unlike other early adopter B-van outfitters – which sell product lines aimed at a wide variety of price points – Air- stream has essentially staked out the highest-end position in the Class B marketplace from Day 1, according to Garner. That dedication to luxury fit and finish and a focus on owner safety has created notable growth for Airstream. Airstream's Class B Classics The venerable van manufacturer is doubling down on the fast-growing luxury Class B market with new touring models showcasing the company's global partnerships. By Jake Rishavy Airstream Vice President of Sales Lenny Razo is pictured next to one of the company's Interstate touring coaches, built on the proven Mercedes-Benz Sprinter chassis. Airstream chooses to focus on the high-end touring coach market segment. PHOTO BY TRAVIS O. PRYOR/ RV PRO

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