Sign & Digital Graphics

January '19

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ELECTRIC SIGNAGE W hen making a purchase of some- thing consequential—one that requires attention to detail while fac- toring in various features—there are many questions that arise. Think about selecting your last car; what did you ask yourself about the product? How will it perform in the weather? Will it require regular maintenance? Will it stand out among other vehicles? What does it cost? These are just a few questions worth asking. Now, try anticipating these types of inquiries when customers ask about chan- nel letter signage. End users will want to know everything about the sign —from the letter shapes to the lighting—and HELLO HALO! A deeper look at halo-lit channel letters in today's market B Y R Y A N F U G L E R Ryan Fugler is a free- lance writer and for- mer editor of Wraps magazine. He can be reached at rnfugler@ gmail.com with ques- tions or comments. 14 • January 2019 • S I G N & D I G I T A L G R A P H I C S The project originally called for blue LEDs, but when installer Lassiter Industries suggested using Principal LED's RGB Light Tape with the remote control, the client became very excited about the ability to change the halo lighting color for holidays, remembrances, showing solidar- ity with causes, etc. (Image cour- tesy of Principal LED)

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