Sign & Digital Graphics

January '19

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20 • January 2019 • S I G N & D I G I T A L G R A P H I C S T he concept of billboards has broadened from the printed sign along the highway to now include "spectaculars" and LED displays that push the limits of sign design and technology, adapting products to specific environments and myriad applica- tions. The use of LED displays and modular LED cabinets allows designers to expand the limits of traditional billboard ratios of 12' x 24' and 14' x 48' to meet customers' ever-changing needs. Current cutting-edge digital billboards and spectacular displays show dynamic content, live video, social media and traditional advertising. They can change with the click of a button, adapting to any audience, and are becoming an industry standard. Dramatic improvements are making modular cabinets an industry standard Evan Sands is director of marketing and cre- ative for California-based Optec Displays, Inc., a leading LED display manufacturer. For more than 30 years, Optec has engineered and manufactured a wide range of high-per- formance LED displays for various applica- tions. For additional information, please visit Why Modular? A modular LED display cabinet is defined as an independent unit that can be combined to create a more complex structure, such as a complete LED display or sign. Building displays with modular cabinets provides many benefits, such as increased effi- ciency, higher quality, more consistent manufacturing, faster lead times, and greater design flexibility to easily produce smaller signs or massive spectacular displays. The modular designs are also bezel free and fit together seamlessly like Lego pieces, offering limitless configurations and easy installation. Manufacturing efficiencies are leading to price reductions espe- cially for large-scale projects, which will lead to greater adoption as more customers experience a quicker ROI. Visual Improvements Engineers continue to enhance outdoor surface mounted diode (SMD) LED technology for finer pixel pitched applica- tions. These includes increased brightness, advanced weather- proofing and better color uniformity to create a more impactful viewer experience. ELECTRIC SIGNAGE M O D U L A R L E D D I S P L A Y S Advances in MODULAR LED Display Technology B Y E V A N S A N D S

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