Sign & Digital Graphics

January '19

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50 • January 2019 • S I G N & D I G I T A L G R A P H I C S SPECIALTY IMAGING DIGITAL GRAPHICS A s customers walk through a store or down the sidewalk, they may not realize they're scanning the floor—and if there are graphics, the bright, vivid images can catch their eye and bring in even more business. Floor graphics direct customers through a business or office and are used for sales, event promotions, adver- tising and branding, among endless other options. A tool for grabbing attention, floor graphics have been around for more than 20 years but recently have become trendy in all kinds of settings from grocery stores to airports. "Fun trends that we have been seeing are graphics that play with the mind's eye, like false three-dimen- sional designs. Floor graphics are also often used as way- finding assets," says Andrew Smith, application engineer for 3 M Commercial Solutions in St. Paul, Minnesota. "Using floor graphics to direct guests throughout busi- nesses… can be very helpful." Creating compelling, attractive and useful floor graphics isn't as simple as it sounds to ensure they retain their look and last more than a few days. Floor graphics don't have a long lifespan, typically up to six months, depending on the manufacturer, as well as the life of the imprint, the slip-resistant properties and the adhesive bond to the surface. Retailers and businesses don't require longevity, often wanting to change their messaging, and trade show organizers want to put up and quickly take down their shows. But they want some longevity and to achieve a level of performance. From Design to Installation To meet that need, floor graphics require several key steps in the design, print, lamination and installation processes before they can be placed on an interior floor Applications require a little more work, but are well worth the effort Shelley Widhalm is a freelance writer and editor and founder of Shell's Ink Services, a writing and edit- ing service based in Loveland, Colorado. She has more than 15 years of experience in communica- tions and holds a master's degree in English from Colorado State University. She can be reached at shellsinkservices.com or shellsinkser- vices@gmail.com. The Lowdown on Floor Graphics B Y S H E L L E Y W I D H A L M A close-up shot showing how well Alumigraphics Grip conforms to a textured floor surface. FloorAppeal floor graphics used for advertis- ing in a mall's elevator with a catchy saying.

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