Sign & Digital Graphics

January '19

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52 • January 2019 • S I G N & D I G I T A L G R A P H I C S SPECIALTY IMAGING DIGITAL GRAPHICS or outside on asphalt or concrete. The processes are dependent on the materials that are used and the wear and tear on the flooring. "The creation process of attractive floor graphics relies on the designer," says Paul Roba, OEM relationship man- ager for Avery Dennison Graphics in Mentor, Ohio. "Creating an eye-catch- ing, quickly understood message is key, and it can be achieved using impactful colors and designs with few words." The designer should consider the audience in the design process, since the audience will be standing five to six feet above the graphic, says Micah Causey, vice-president of business development for FloorSignage, LLC, in Worthington, Ohio. Causey recommends avoiding small text or details and considering the location for decisions on the content and design. "Graphics at entrances can reach every customer that enters the store to inform of new products or sales, while graph- ics placed intermittently as directional or wayfinding to a display or section of a store can creatively include additional information that educates the person viewing the graphics," Causey says. Causey suggests avoiding designs with sharp corners or points that can be prob- lematic when removing the release liner FloorAppeal floor graphics used for a famous candy store in South Korea that adds color and excitement. or can complicate the installation pro- cess. Instead, he recommends incorpo- rating contours on corners and points to allow the adhesive to have a better bond with the large surface areas. Otherwise, the design process can be unlimited, since floor graphics just need to be printed, cut out on a plotter and applied to the floor surface, which might be sealed tile, cement, an unsealed sur- face or carpeting, Roba says. The proper graphic film for flooring, usually a white film backed with adhe- sive, needs to be used, as well as a pro- tective laminate that provides stability and protects the graphic, Roba says. The graphic film and laminate—which comes in different types of gloss, matte, safety and anti-scratch—are selected based on Avery Dennison Graphics in Mentor, Ohio, provides a floor graphic for the Business Boot Camp for Wrap Professionals. It was placed at Car Wrap City on a concrete floor for the event using MPI2921 Easy Apply with DOL 2070 laminate. Image courtesy of Mactac.

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