Sign & Digital Graphics

January '19

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56 • January 2019 • S I G N & D I G I T A L G R A P H I C S A dvances in digital and 3D printing and modular sign systems have made it even easier to customize a wayfinding system for a building or campus. Wayfinding—or informational sig- nage—is important both inside and out- side a building. It becomes even more important if the sign company is design- ing an entire campus with multiple build- ings and locations. To design an efficient and effective wayfinding system, the first step is to meticulously map out the entire building or campus, looking at it through the eyes of someone who has never been there before, says John Herren, general manager of Arris Systems in Atlanta. Marco Nannelli, creative director at Presentations in Cedar Rapids, Iowa, a company that specializes in environmen- tal branding, says he starts the wayfind- ing design process with a scope of work meeting to determine how much work is involved, the complexity of the signage system, the hierarchy of signage system, whether it is one building or multiple locations, how many signs are needed and the budget that is available. There are various levels of signs. Top tier signage is reserved for department signage and meeting rooms. Lower tier signs can be used for storage rooms and other places that need a label but aren't integral to the overall function of the building. "We walk around the spaces to see if they have signage currently and what works and doesn't work and then iden- tifying locations and seeing aspects they may not have thought about in those spaces," Nannelli says. "That's important. At the same time, we take photos and do an inquiry of elements in the space. If it is an existing space, what materials are being used, glass or wood. We work with architectural designs there." A Guide for Tips for creating effective wayfinding and directional signs B Y P A U L A A V E N G L A D Y C H Paula Aven Gladych is a freelance writer based in Denver. Guiding W A Y F I N D I N G T I P S Photo courtesy of Howard Industries. ARCHITECTURAL AND ENVIRONMENTAL

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