Sign & Digital Graphics

January '19

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S I G N & D I G I T A L G R A P H I C S • January 2019 • 59 Bill Freeman, vice president of architectural sales at Howard Industries in Fairview, Pennsylvania, says that when designing a wayfinding system "you want to envision the facility as a first-time visitor and choose your signage place- ment accordingly. Be sure to provide guidance at crucial decision points along the way. Messages need to be simple yet comprehensive. List points of interest in the order in which they are encountered and avoid listing destinations that the reader has already passed." Modular signage is a great place to start because it allows a customer to change out the signs frequently and with ease, he says. "When determining signage sizes it is best to research local zoning ordinances in advance. Many municipali- ties have a maximum square footage allotment per sign. Knowledge of such requirements prior to design will reduce time consuming revisions later," Freeman says. Alon Bar, CEO of Vista System, LLC, in Sarasota, Florida, works with sign companies that bid on wayfinding signage projects in hospitals and office buildings. He says that having a versatile modular wayfinding system is especially impor- tant in a hospital setting where the layout and design of the building can change over time. Departments can move to different areas of the hospital and new additions get built all the time. Instead of having to hunt around looking for signage that matches what was installed a few years prior, a modular system allows building administrators to easily change name plates and information and still stay with the same look. Bar says that when choosing a wayfinding sign system, the key is to make sure the system is complete, meaning it comes Photos courtesy of PERMALIGHT. Photo courtesy of Clarke Systems.

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