Sign & Digital Graphics

January '19

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ARCHITECTURAL AND ENVIRONMENTAL Product Highlights 62 • January 2019 • S I G N & D I G I T A L G R A P H I C S must be taken into consideration when developing a wayfinding plan. Planners need to remember that at the heart of any good wayfinding system there should always be a human compo- nent, like a customer service or reception desk, to validate that people are on the right path to where they need to go. Signs also need a clean line of sight. If there isn't a lot of wall space, that might mean having a sign hanging from the ceiling or a pillar sign in the middle of the hallway pointing the way. Technological advancements have affected wayfinding sign design and construction, including internal signage illumination and vinyl application, says Freeman. "Compact, eco-friendly LED mod- ules have replaced inefficient fluorescent lighting and the introduction of large- format inkjet and UV direct to substrate printers have eliminated the tedious chore of plotting, weeding and apply- ing cut vinyl," he says. "Other examples include digital signage that uses interac- tive wayfinding maps and other software that assist in user navigation." Digital signage can be used in way- finding for conference rooms, updating signage for mapping or kiosks, and all directories on different floors can be digitized, says Nannelli. Digital allows extended access to the changing of a sign and allows visitors to interact with it. They can also include messaging and advertising at the same time. It is getting to the point where a hos- pital, for instance, can track the touches and touchpoints on a digital directory to see how many users are visiting a kiosk, which is "very valuable to a hospital, knowing what people are looking for and whether they may need more sig- nage to get them there. It also proves to the higher ups how valuable a system can be," he adds. Usually the space defines what needs to be in it. Every building can be differ- ent and every floor is set up differently. Wayfinding graphics can even be placed on the floor. SDG A Guide to Guiding CONTINUED CUSTOM SNAP FRAMES MADE EASY Check out our new custom Snap Frame order form page. Design yours and order with the click of a button! (219) 661-6300 sales@renzelusa.com www.renzelusa.com VKF Renzel USA Corp.

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