Sign & Digital Graphics

January '19

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ARCHITECTURAL AND ENVIRONMENTAL How to choose the right banner system for creating customizable, impactful graphics B Y A M A N D A M C G R O R Y - D I X O N Amanda McGrory- Dixon is a freelance content, PR and social media strategist. She can be contacted at amandakmcgrory@ gmail.com. A s a staple in many sign shops, ban- ners are one of the most common applications, but that doesn't mean they should be treated as a simple, run-of-the- mill project. Given their capability for complete customization, flexibility and even ease of use, banners are a power- ful way to create impactful graphics that leave a lasting impression. Banners may be a conventional signage application, but with the right system, their impact is anything but. How to Pick the Right System Of course, a banner stand can't effec- tively communicate with the public if the 64 • January 2019 • S I G N & D I G I T A L G R A P H I C S Lasting Impression Make a Before choosing a banner system, contact the space where the banner will be housed to see if there are any requirements or restric- tions on the sign. (Photo courtesy Orbus Exhibit & Display Group.) Even if a sign shop doesn't have the ability to print and sew a large hanging banner, it can partner with the provider to help with fabrication. (Photo courtesy Orbus Exhibit & Display Group.)

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