Sign & Digital Graphics

January '19

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68 • January 2019 • S I G N & D I G I T A L G R A P H I C S B Y R I C K W I L L I A M S Shop Talk Project Teamwork Two companies, one custom sign machinery and fabrication know-how, so we teamed together to handle this sizeable project. My son, Sloan, had designed a logo for this new business a while back and roughed in a sign layout as well. He turned the final design work and scaling over to me, and once the details and dimensions were nailed down, most of the WPC Services crew worked along with my two sons and I to get the project completed. One Saturday I cut all the sign skin panels out of aluminum laminate, with a brushed aluminum finish, as well as all of the parts for two large 3D logos. This was done on one of the CNC machines at WPC, and I also made a full-sized pattern of the sign shape using several 4' x 8' sheets of corrugated plastic, which would be duct taped together. This would allow two large steel tubing frames to be constructed accurately over a perfectly cut pattern. The original sign pole, minus an old sign we cut down, would be our onsite starting point, but this new sign would be much larger, and built like an oversize monument sign, going from the ground up. It would have large three-dimensional backlit logos, and a large lighted wrap-around sign with the company name below the logo. All light- ing would be provided via LEDs, and the halo light- ing behind the logo would involve an LED controller that would facilitate color changes in sequence, giving the sign a cool visual effect at night. The W P C fabrication crew, led by Slade and including Juan Navarro, one of our best welders, constructed the large tubu- lar framework that would be the structural part of this double-sided sign. Donny, another of our WPC staff, cut all the tubing compo- nents on a Do-All horizon- tal metal bandsaw, chang- ing the angles of cutting as required to create the sign's asymmetrical shape. A few months ago, my sons and I, and good friend, Tyston Stuart, teamed together to open a start-up tire and auto accessory business next door to WPC Services, and almost across the street from the sign shop. It was a nervy thing to do. Ask me in five years whether it was a smart move or not, but one of the immediate challenges that had to be met was designing and building a large, custom lighted sign that would give the kind of exposure a brand new venture needs. Rick's Sign Co. is a small commercial sign company, and because of changes in our crew recently I currently am the only fabricator I have on staff and have to be careful taking on projects that I cannot basically construct on my own. But our WPC workforce is a bit larger and well equipped with Rick Williams owns Rick's Sign Company, a commercial sign shop in Longview, Texas. He has been in the sign industry since 1973 and documenting the sign business since 1986. Contact him at RickSignCo@aol.com. ARCHITECTURAL AND ENVIRONMENTAL The new tire and accessory shop across from the sign shop needed a special sign, and this was the starting point, an old sign to come down and a very custom replacement, as seen in this Photoshop preview.

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