Sign & Digital Graphics

January '19

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S I G N & D I G I T A L G R A P H I C S • January 2019 • 73 If the goal was to create something the high- way traffic just cannot overlook, I think we suc- ceeded. Just a week or two after it was installed, I found myself giving directions to someone who was headed to the sign shop, and I said, "when you come to the Royal Tire sign on the right, we will be two doors down on the left." The caller immediately remarked, "Oh, I know exactly where that sign is. I can find you now, thanks." Which meant for that client, finding a 10-year-old location of a 45-year-old business was made much easier because of a landmark that had been up all of two weeks. I guess we did alright with that Royal Tire sign, which was already becoming a local landmark… but now I need to work on my own sign! This project involved the skilled work of several members of two companies, acting as specialized crews depending on the task being done, some- times working together, and sometimes individu- ally. From the design itself, to the cutting of all individual parts, welding and fabrication, prep and powder coating, LED wiring, and onsite installation, this was a team effort for sure. And when the new business opened, one thing it had going for it was a sign out front that passing motorists would not be able to ignore. Which was just what the new venture needed to get open, and to bring clients in for years to come. SDG The final sign quickly became a local landmark, day or night. A controller is used to have the LED backlighting of the logos change color ever few seconds.

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