January '19

For the Business of Apparel Decorating

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8 P R I N T W E A R J A N U A R Y 2 0 1 9 8 P R I N T W E A R J A N U A R Y 2 0 1 9 BUSINESS WATCH Vantage Apparel (Avenel, N.J.) names Rob Watson as the company's new chief digital officer. Watson comes to the role with prior experience in e-commerce and marketing. "Vantage has always been a leader in the promotional apparel space and is uniquely positioned to support the fast-paced direction of customization in our industry," states Watson. "I'm excited to work with the team in this new cross-functional role." Watson's previous experience includes a stint as vice president of e-commerce and marketing for Axis Promotions and six years serving as the senior vice president of market- ing and digital experience at the Advertising Specialty Institute (ASI). As the chief digital officer, Watson is responsible for the company's sales and marketing efforts along with overall digital strategy at Vantage. "We are thrilled to add Rob as a resource and company leader," comments Ira Nea- man, president of Vantage. "His expertise and market knowledge will be invaluable as we continue to transform our business and support customers in their digital growth." Cap America (Fredericktown, Mo.) names Belinda Stevens as digitiz- ing manager. Stevens comes to the position with 22 years of experience, most recently working as a creative manager for a distributor within the promotional products industry. In her new role, Stevens coordinates daily workflow throughout the department, heads staff skill development train- ing, and oversees the department's platform and process. She reports to the company's VP of operations, Tom Gillespie. "We are eager to have Belinda on site and look to benefit quickly from the proficiency and technical expertise she brings to this role," states Gillespie. "I'm incredibly grateful for this opportunity with Cap America," says Stevens. "I have always admired the quality work they've provided their clients and can't wait to be part of the team." President and chief operating officer Mark Gammon adds, "We welcome Belinda to the Cap America family. She brings a unique skillset to the table and will help our team as we move forward through what looks to be a banner year for Cap America." HALO Branded Solutions (Sterling, Ill.) announces the appointment of Kerri May to supplier relations manager. May reports to HALO senior vice president of marketing, Terry McGuire. "Kerri brings more than 15 years of industry experience in supplier management to HALO," states McGuire. "She has established an ex- cellent reputation in the supplier community. We're thrilled to have her experience and leadership in this key role." May comes to the role with an extensive background in the industry, including previous experience as a supply chain operations manager for Staples Promotional Products. "HALO's approach to supplier relationships is refreshing," states May. "The spirit of partnership and focus on supporting the sales effort through the strongest possible sup- plier relationships was a perfect fit with my industry experience. I look forward to contribut- ing to the HALO growth effort." GSG (Dallas) names Beth Wolf as vice president of marketing. Wolf joins the company's executive team with prior experience in the industry. Wolf's back- ground includes more than 20 years of strategic marketing in distribution and manufacturing, as well as a history of driving business growth through innova- tive campaigns. Before GSG, Wolf served as director of marketing for N. Glantz & Son and played a crucial role in creating alignment between sourcing, sales, and market- ing by developing supplier marketing programs as well as managing e-commerce, franchise, and direct marketing. In her new role, Wolf oversees key marketing responsibilities, such as refining GSG's connection to customers, creating go-to market strategies, developing partner marketing initiatives and sales enablement tools, and strengthening GSG presence at trade shows and industry events. "[Wolf's] marketing experience, combined with her industry experience, has given her the tools to help GSG grow while still taking care of our valued customers," says the company. Condé (East Mobile, Ala.) appoints Krystal Fox as director of marketing. Fox is responsible for managing all mar- keting programs, new product launches, media relations, branding, advertising, and website development. Fox comes to the company with more than a decade of experience in marketing for a variety of industries. Prior to joining Condé, she served as Unitrex SpaRoom's multi-level marketing and direct sales manager. "I am extremely happy to be a part of the Condé Systems family," states Fox. "Sublimation is such a creative, artistic, and diverse industry. The meaning the products our technologies bring to the end user … is invaluable. That particularly is what makes this new professional adventure so thrilling for me." "Krystal's greatest strengths are her industry expertise, drive, and leadership," says Lindsey Jackson, marketing specialist at Condé. "She thrives on challenges, particularly those that expand the company's reach." David Gross, president, also comments on Fox's new role saying, "We are excited to have Krystal aboard. She is full of ideas and drive, and we can't wait to see what all she will accomplish at Condé." Printwear People

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