January '19

For the Business of Apparel Decorating

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2 0 1 9 J A N U A R Y P R I N T W E A R 2 5 I can state with a very high degree of cer- tainty that none of us got into this business of embroidery and apparel decoration to get younger, thinner, or healthier. But there is no reason why we cannot be in this business and do things that will make us happier. Getting from point A, where 2018 ended up, to point B, where we want to be at the end of 2019, is up to each of us. Deciding how we are going to get there is also ours to decide. If you would like help looking back at 2018 so that you can evaluate it effectively, email me at I will send you a free worksheet that will help you find the metrics and measurements that you can then use to guide your business in 2019. Here's to a new year that takes you and your business where you want to go! PW Jennifer Cox is the president and co-founder of the National Network of Embroidery Professionals (NNEP), a professional organization for apparel decoration business owners. NNEP supports the success of NNEP members with best practices, ideas, sources, solutions, volume-buying benefits, and services. Cox was recognized as a Top 50 Small Business Influencer and Community Choice Leader by Small Biz Trends in 2013, is recognized as one of the industry's "Most Creative Thinkers," and repeatedly ranks in the top 40 on the industry's "Power List." Reach her at or go to Textile Auxiliary Solutions. TEXTILE SOLUTIONS. NO. LIMITS TO WHAT YOU CAN PRINT. YES. TO A BRILLIANT APPEARANCE, REGARDLESS OF APPLICATION. Looking to print with more environmentally-friendly inks? CHT Group has a large range of screen printing and transfer printing solutions that are a fi t for countless textile applications. PRINTPERFEKT screen printing inks stand out from the competition with optimal printing results and outstanding washfastness. All inks fulfi ll the requirements of the bluesign ® system. More about us at ISS IMPRINTED SPORTSWEAR SHOW 18 – 20 January 2019 I Long Beach I Booth # 257 CHT_Anz_Siebdruck_181x124_EN_181129.indd 1 04.12.18 08:25

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