January '19

For the Business of Apparel Decorating

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CONTENT 2 P R I N T W E A R J A N U A R Y 2 0 1 9 FEATURES ©2019 National Business Media, Inc., all rights reserved. Printwear (ISSN 1522-7898) is published monthly by National Business Media, Inc., 2800 W. Midway Blvd, Broomfield, CO 80020; (303) 469-0424; Fax (303) 469-5730. Periodicals Postage Paid at Broomfield, CO 80020 and additional mailing offices. USPS/National Business Media Automatable Poly. POSTMASTER: Please send address changes to Printwear, PO Box 460353, Escondido, CA 92046-0353. All items submitted to Printwear become the sole property of Printwear and National Business Media, Inc. and may not be reproduced without the written consent of the publisher. Adver- tisers and/or their agencies, jointly and severally, assume all liabilities for printed advertisements in Printwear. Opinions expressed in Printwear may not necessarily reflect the opinion of the magazine, its management or its advertisers. Letters, pictures and manuscripts welcome. V O L U M E 3 2 | J A N U A R Y 2 0 1 9 | N U M B E R 4 F O R T H E B U S I N E S S O F A P P A R E L D E C O R A T I N G DEPARTMENTS COLUMNS Only you know what measurements matter to you, your business, and your life. J E N N I F E R C OX from Stitch Solutions, page 24 ON OUR COVER Start the year off with everyone's perennial fa- vorite: The T-shirt. Thanks to Cutter & Buck for the use of their Clique collection of shirts on our cover. For more T-shirt styles, turn to page 43. 6 BUSINESS WATCH Watching business 47 PRODUCT HIGHLIGHTS Highlighted suppliers' goods 62 THE NBM SHOW See what's hap- pening at THE NBM SHOW in Phoenix. 72 THE LATEST Product reviews 76 THE MARKETPLACE Classified ads 77 DATEBOOK Mark your calendar 79 GET INFO SYSTEM Advertiser index 4 FIRST OFF New year, new look! 12 YOUR PERSONAL BUSINESS TRAINER Now is the time to reinvent your business 18 SOFTWARE TO SUBSTRATE Elton the elephant 24 STITCH SOLUTIONS What are your priorities? 26 ERICH'S EMBELLISHMENTS Measure, plan, and progress 32 PRESSING MATTERS Screen it 36 INTERNET STRATEGIES Image impact 80 SHOP SNAPSHOT Topshelf Printers 38 WHAT'S IN A SHIRT? Learn how technology and trends have shaped the modern version of the T-shirt. 43 STYLE SHOWCASE: T-SHIRTS See the latest looks in T-shirt styles in this showcase. 50 STEPPING IT UP Get advice on contracting out the promotional products arm of your business. 54 MANUAL LABOR Find out how manual screen printing presses can benefit an automatic shop's setup. 58 SIX TIPS FOR SUCCESSFUL HEAT PRINTING Debra Romalia discusses key strategies for mastering heat printing. 66 TO PRETREAT, OR NOT TO PRETREAT... Read about D2 printing with and without pretreatment in this article by Jerid Hill. 70 COLOR ME DELIGHTED David Gross explains how to sublimate on colored shirts. 50 38 72 58

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