January '19

For the Business of Apparel Decorating

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Page 52 of 84

5 0 P R I N T W E A R J A N U A R Y 2 0 1 9 M ost apparel decorators of- fer some sort of promo- tional products through their business, whether it's an embroidered cap, a customized koozie, an embellished tote bag, or more tech-savvy goods like thumb drives. For some producers, these jobs are more of a "one-off " to their regular shirt or team uniform order, or they're an add-on to an existing order that uses the same graphics and artwork. But what about taking that promotional products wing of a shop to the next level? Is it possible, or does it add too much overhead to be profitable and feasible for the small-to-mid-sized shop? Read on for some thoughts on how to scale up this arm of your business without it taking away from your existing strengths. Contracting out promotional products gives a shop more time to focus on its customer service instead of treading water with fulfill- ment. (Image courtesy CustomHappy) Stepping it Up CONTRACTING OUT PROMOTIONAL PRODUCTS M I K E C L A R K

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