January '19

For the Business of Apparel Decorating

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2 0 1 9 J A N U A R Y P R I N T W E A R 6 1 Far left: By using a technique called "threading" you can speed up the process of loading and unloading garments on a heat press. The trick is your press needs to either have an open throat with room un- derneath the platen, or it needs to be on a stand that lifts it off the counter. A third op- tion is shown here where the press is sitting on an independent pedestal. This pedestal allows you to easily move it to different lo- cations in your shop for added efficiency. Left: One of the most common mistakes made is improperly positioning the graph- ic on the shirt. While many try to eyeball placement, the only way to be consistent and accurate is by using layout aids such as a T-square or alignment guide. REQUEST A SAMPLE AND TEST THE PRODUCT Don't ruin a good garment on your first attempt with a new material. That's why many companies offer samples for you to test your application. There are even some wholesale fabric companies that will send you swatches to test. You can use that sam- ple to help close the sale and keep it on dis- play for additional promotion. In your shop, find a few of your "regular" garments and test them with different heat transfer materials noting which materials work best and the time, temperature, and pressure you used to apply them. Having these standard garments on hand will al- low you to be sure the products you're sell- ing are designed to last. MEASURE TWICE, PRESS ONCE Just like the old carpentry adage, make sure your print is positioned correctly before you press. While you may get to the point where you can easily eyeball your placement, be- ing cautious will give you consistent results. Use a laser alignment system to help you easily layout transfers. Or if you're on a budget, you can use a T-square or a carpenter's square for correct measurement. Knowing the fabric, heat transfer material, and how you need to press, sets you up for suc- cess from the start. With the rise in popularity of synthetic garments, it is important to be smart about how you're printing on them. Use materials compatible with your garment, and you will protect your reputation for quality and save yourself a lot of headaches. Not only do you need to know your material, but you need to know how to press it. If you're new to the material or new to heat pressing, get some samples and try it out be- fore doing a professional run. Remember to apply according to application instructions and make sure you are correctly aligned before you press. Now you should be ready to print with confidence. PW Debra Romalia is vice president, GroupeSTAHL Content Marketing, Sterling Heights, Mich. 288 800.421.6971 • 256 Customers Say. . . Simple Solid Superior 288 800.421.6971 • 256 Customers Say. . . Simple Solid Superior 256 Customers Simple Solid 288 800.421.6971 • 256 Customers Say. . . Simple Solid Superior

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