February '19

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Page 16 of 71

FEBRUARY 2019 THE SHOP 13 CHANGE STARTS WITH YOU Whether someone's ideal off-road expe- rience is more about the journey or the destination, we can all agree to respect the lands and organizations that afford us the opportunity to use our 4x4 vehicles as a means for adventure. Furthermore, as industry professionals and enthusiasts, we are in a unique posi- tion of influence. CORVA, ORBA, Tread Lightly! and SEMA Action Network are some of the many organizations in which your unique insight and experience could make a difference. As they say, "We must be a part of the change we wish to see in the world." There seems to be no better time than the present to encourage customers to do the same. "The off-road season may be slower this time of year, but that doesn't mean foot traffic at your shop has to be as well," David Bremner, outside sales at Keystone Automotive, told Retail Partner Monthly. Common shop requests that come prior to the start of another off-roading season include: axle strengthening, bridging or replacement, an investment in air lockers (or e-lockers), custom fabrication of any kind, ring and pinion upgrades, differential work, frame repairs and gear swaps. Such an extensive list provides plenty of time for shops and customers to bond as part of the brotherhood and sisterhood of the off-roading community. If you con- tinue to encourage your 4x4 customers to treat their trails responsibly, they will then be able to return year after year for the latest vehicle upgrades. STEFANIE GALEANO-ZALUTKO heads up Zalutko Business Services and has been free- lance writing across multiple industries for more than 10 years. Visit the company Face- book, Instagram and LinkedIn pages for more information, or contact her directly at to learn more about client services.

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