THE SHOP

February '19

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2 THE SHOP FEBRUARY 2019 CONTENTS // February 2019 // Volume 21 Number 9 17 PREPPING FOR THE NO-PREP CROWD It's time to meet these dedicated, enthusiastic racers. By John Carollo 24 MAKING HER MARK Mendy Fry captured the 2018 NHRA Nostalgia Top Fuel championship. By Tony Thacker 28 FOR THE LOVE OF PARTS How an Indiana retailer's partnerships & dedication to service continue to support nearly 50 years of success. By Patricia Kaowthumrong 32 PERFORMANCE PRODUCTS A roundup of go-fast parts. 36 TAKE CONTROL Polyurethane components bring the drive alive. 6 RESPONSIBLE OFF-ROADING Remind customers to respect the trail to ensure long-term access. By Stefanie Galeano-Zalutko 14 TEENS RISING Marketing to Gen Z requires an ultra-personal approach. By Andy Marken REST YLING 40 HEADED DOWN SOUTH Canada's Cap-it franchise starts a new adventure in Texas. By Amanda McGrory-Dixon 46 LIGHTEN UP LED technology has opened up a world of customization possibilities. Dino Perfetti 50 THE FACES OF YOUR BUSINESS When it comes to dealership clients, every interaction matters. By Courtney Pahlke 54 RESTYLING PRODUCTS Parts to accessorize any ride. FEATURES \\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\ PERFORMANCE TECHNOLOGY & ELECTRONICS 60 TECHNOLOGY TRANSFER How should you be navigating the next two years? By Josh Poulson DEPARTMENTS \\\\\\\\\\\\\\\\\\\\\\\\ DRIVER'S SEAT ..................................................4 AD INDEX ........................................................63 ONE MORE THING ............................................64 ON THE COVER Off-road organizations and environmental groups are working together to ensure long-term trail access for four-wheelers looking for adventure. Shops can help by reminding customers to always respect the trail. See story on page 6. (Photo courtesy Superlift/Truck Hero) OFF-ROADING • NO-PREP DRAG RACING • POLYURETHANE FEBRUARY 2019 THE SHOP TSFEB-FC.indd 1 12/28/18 10:26 AM NEVER MISS AN ISSUE! 24

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