February '19

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FEBRUARY 2019 THE SHOP 49 any combination of these three colors can be created. The multicolor options of LEDs makes it possible to create multiple functions with a single light. White driving lights can now turn amber and double as turn signals. ENDLESS OPPORTUNITY Because of the compact size of LED tech- nology, LEDs can be built into thin strips and placed in tighter locations where con- ventional lighting would not work. LED wheel rings, for example, produce a bril- liant glow showing off a set of expensive custom wheels. QUALITY MATTERS Choosing the right brand for your business can be a challenge. The old theory applies here: you get what you pay for. Shortcuts in production and product quality have flooded e-commerce sites, and if the price seems too good to be true, it is! Align your shop's offerings with quality products, and word of mouth and repeat business will do the rest. Offering professional installation of LED products can open up new oppor- tunities. Boats and boat trailers are a great example, along with UTV vehicles and, yes, being in the frozen tundra of Minnesota, even snowmobiles! DINO PERFETTI is a 31-year veteran of the automotive after- market industr y. Currently serving as SEMA PRO Council Chair-elect, he is engaged with several industry professionals with visions of increasing the opportunities in bringing products to market through car dealerships. Having joined Automotive Con- cepts in 2008, he is the sales manager, leading a team in customizing vehicles for over 250 dealerships throughout the Midwest. Contact him at (Photo courtesy Diode Dynamics)

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