Awards & Engraving

February '19

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18 • A&E FEBRUARY 2019 YOUR LASER AT WORK By Bob Hagel If the answer to that is, I'll produce and sell anything anybody wants... that's not a good direction for your business. It's dif- ficult to promote your products to everyone and every niche. Being everything to every- body sets you on an ongoing learning curve that will never allow you to produce quality products efficiently. Given today's competi- tion, you have to be efficient, timely, and produce a quality product for a reasonable price. So, don't try to sell every imaginable product line. Personalizing each of your products and preparing them to deliver to your client has their individual nuances at the forefront. You don't want to spend an abundance of time on figuring out how to set up and laser a product. You want this to be routine and efficient. W hat are your products? Your product lines determine who your target customers are. Sports trophies, name badges, ADA and interior signage, awards and plaques, military change of station gifts, laser engraved urns, and thermal tumblers all have different target markets. Know who your target market is and how they go about searching for the products you offer. Business Tips: Promoting Your Laser Engraved Product Bob Hagel and his wife Dana own Eagle's Mark Awards & Signs, offering a full line of personalized products using laser engraving, sand etching, and full-color UV direct print on products. They have offered awards, recognition, and signage products to organizations for more than a decade in the Southern California wine country. He can be reached at I maintain a Google business listing for my business, Eagle's Mark Awards & Signs, which is effective for me. Right: An example of a Google Business Report. ALL IMAGES COURTESY BOB HAGEL

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