Awards & Engraving

February '19

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Page 23 of 84

A&E FEBRUARY 2019 • 21 Laser Engraving For Advertising Inquiries, Call: 800-669-0424 bulk of my business came from years of networking, much of it from in-depth par- ticipation with two local chambers. Partici- pating on committees and serving on the board allowed others to judge my work ethic and commitment to our community. I have volunteered at many local events and have met many wonderful people along the way. I have advertised in a local business monthly newspaper for branding purposes and written articles for the paper. I have also participated in direct mail campaigns as it allowed me to specifically target my campaign to potential customers. I discovered that a cost-effective method is to use postcards (usually larger ones) as they can be printed a minimum of 50 at a time, are less expensive to mail, do not have to be opened to be seen, and can be colorful and eye catching. I can create a direct mail campaign around a product line or a theme by focusing the postcard that way. Photos are important with this method. I have a WordPress website I created using Elegant Themes technology, which is mobile- and pad-friendly, and have it hosted by Pressable. I can make changes quickly and have never had any security nor maintenance issues using this technology with this host. My website was created spe- cifically as a catalog of many of my products and services for my client base. I do not take orders online; however, my miniature sign orders and most of my mounting projects come from this source. I want potential customers to call or email us as there are custom products and services available. I use social media for branding pur- poses, primarily Facebook and Pinterest. Although I don't use Instagram, I have worked with several people who get a bulk of their business by posting photos there. I do maintain a Yelp and Google business listing, which is effective for me. Volunteering allows me to meet many local business people, and I have obtained my non-profit clients by meeting them at these events. As mentioned previously, one of my favorite ways to create business is by part- nering with others. I have partnered with a metal worker to create custom awards for the professional extreme sports fields Plaques have long been our specialty, and we have translated this expertise into producing the finest grave markers in the industry. You can design a stunning custom marker for NO EXTRA COST, as long as you provide us with flat relief vector artwork. Please give us a call or a quick email and allow us to create a lasting memorial for your clients. "Proudly Manufactured in the U.S., Always" Toll Free: +1 800 725 7266 | Website: www. Email:

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