Awards & Engraving

February '19

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A&E FEBRUARY 2019 • a-e-mag.com 27 Sales & Marketing anything he was looking for, there was a need to be filled. However, I have no idea why I thought I could service these people. I had no equipment, no experience, no accounts, and no money, but it worked out. Today is different. Knowing your limita- tions and being honest with yourself can save you time, money, and heartbreak. In order to compete in today's world, we must have a passion to succeed and a drive to press forward even when we are not completely ready. It is important to have a vision of where you want to be in one year, five years, and 10 years in order to have a reading as to whether you are hitting your goals along your journey. And don't forget to enjoy the journey because there will be great satisfac- tion in your trip to accomplish your goal. Education: Keep in mind your personal education (both formal and informal). Do you have the education to take on this new venture? You can learn as you go, and there is a lot to learn from associations, trade jour- nals, trade shows, supplier reps, and espe- cially networking. I personally believe that all of these avenues for education are helpful, but perhaps the strongest help to you will be your own passion to succeed. This is what will help you when you have a slow time, or something doesn't go your way. Funding: How long can you survive and pay the bills? Often when people enter any business, they think a week, a month, and maybe even a year away, and this is different for all of us. It is important to have our funding in order before we approach any venture, because we don't want to start with failure in mind. There is no reason why you can't succeed — you can do it, but good preparation will tip the scales in your favor. Take the time to plan for suc- cess by looking ahead with a vision of your options before you need them. Prepare to go to the banks in your area and learn what it will take to qualify for a line of credit, because having excellent credit saves you when nothing else works. Don't stop working on your original business plan; just be ready to make adjust- ments and corrections. The road of life in your business will have many detours, but you can make it. If you have any questions, feel free to call 1-317-546-9000; e-mail me at stephen@a-1awards.com; or write me at Stephen L. Capper A-1 Awards, Inc. 2500 North Ritter Avenue Indianapolis, IN 46218 A&E Learn more, request a free sample and plaques catalog at: GeminiSignProducts.com/FastPlaques US: 877-877-2922 | Canada: 800-265-0426 ©2019 Gemini Incorporated Affordable plaques are easy to order, ship quickly and are guaranteed for life. Gemini made-to-order plaques are sometimes available in days, not weeks. We make custom, ready-to-install aluminum and bronze plaques that ship quickly. With online wholesale pricing and ordering, plus the industry's shortest production lead times, our high-quality, high-value plaques are affordable for your customers and profitable or you. From start to finish, Gemini makes plaques fast, simple, and affordable. MADE-TO-ORDER. MADE TRUE. ™ FAST. SIMPLE. VALUE. GEMM-7033 Plaques-ad-IO-3045_AEJ.indd 1 12/21/18 9:52 AM for you. From start to finish, Gemini makes plaques fast, simple, and affordable.

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