Awards & Engraving

February '19

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70 a-e-mag.com • A&E FEBRUARY 2019 Crystal Blanc Brand is Now J.Charles J.Charles announces that the Crystal Blanc brand is now J.Charles. When J.Charles launched its blank division back in 1993 the name Crystal Blanc was chosen because it described what the market division was all about: providing blank glass and crystal to engravers. But times have changed, and so has the company, according to Victor Macchia, vice president of sales and marketing. "When J.Charles launched our blank division back in 1993 our owner thought it best to 'make clear this was our wholesale engravers division,' so he gave it a cute name: Crystal Blanc," Macchia elaborates. At that time, the owner only offered the products from the J.Charles line that engravers could most easily etch themselves. "But then engravers wanted a couple more things, more products from J.Charles in the Crystal Blanc catalog, and the ability for us to do the etching for them, so we gave them some more product, and started offering etching services," he adds. Want to know more? Visit www.bit.ly/JCharlesRebrand. Universal Woods Reveals New Logo Universal Woods chose 2018 as the year to reinvent its look. After months of planning, it unveiled a new logo to represent its global company. The reason for the new look? A necessary update made to visually represent Universal Woods as a leading manu- facturing company, according to a press release. To get an inside look at the story behind the process, A&E asked the designer of the new logo, Jennifer Foy, to explain the redesign. The rebrand is not a new identity, but rather an evolution and proper way to communicate what Universal Woods does and is, according to Foy. The circle shape was pulled from the globe previously used and the royal blue shifted to a darker shade of blue. Visit www.bit.ly/UWNewLogo to learn more about the redesign. Oregon Shop Relocates, Hits the Ground Running Vital Signs NW relocated its shop from Milwaukie, Oregon to Winston, Oregon, a 185-mile move. The company, which offers everything from personalized drinkware to apparel, purchased its new building in October of 2017 but wasn't able to make the move until March 2018. While it was a long haul to get to the new building, it isn't the first move the business has made. What started out as a home-based business rapidly grew into something bigger, according to owner Lenny Huiras. "We moved from our home-based business into our first storefront in 2015, and we grew rapidly once we had (that) storefront," he states. Once there, the company started experiencing issues from parking to HVAC problems. After being in that location for only two years, they started to look for a new spot to set up shop. "Relocating was quite the orchestra," Huiras laughs. Most of Vital Signs' customers are online, with some walk-through traffic, so that helped the move. "We didn't want to put our stores in vacation mode or take them off line, so we completed all jobs that were in the queue and started unplugging computers and equipment and began loading up a fleet of trucks and trailers," he says. From there, staff, friends, and family caravanned 3 1/2 hours to the new location. H e a r m o re f ro m Le n ny H u i ra s h e re : w w w. b i t. l y/ VitalSignsRelocation. TAKE A LOOK BACK AT OUR MONTHLY MEDLEY OF ONLINE NEWS # ReHash Send your news items, along with accompanying photos, in a concise press release to Julia Schroeder, at jschroeder@nbm.com. For more news items, check out a-e-mag.com. With 2019 underway, it's always a good idea to keep up on the latest happenings in the awards and personal- ization industry. From new storefronts to new hires, there's always news to read up on. Plus, it's never a bad idea to brush up on your techniques, and maybe learn a few new ones. The most recent newsletters featured tips and tricks on everything from creating custom color palettes in CorelDRAW to how to embrace the learning curve of UV-LED printing. If you missed out on this information, be sure to visit a-e-mag.com, plug your email address into the blue box located on the right-hand side of the home page, and click 'Sign Up.' You'll get the latest happenings from around the industry delivered right to your inbox daily. Your request will be processed immediately, and the eNewsletter will arrive promptly the next business day.

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