Recognized Supplier Guide '19

Issue link: https://nbm.uberflip.com/i/1070021

Contents of this Issue


Page 15 of 188

rv-pro.com January 2019 • RV PRO • 13 "We were among the first in the Class B segment, but we really re-committed to Class B in the past seven or eight years and the market has really come roaring back in that time," he says. "We know our sweet spot is the luxury high end of that market, and we see a tremendous amount of growth there in years to come." Garner says that while Air- stream was retailing about 70 Class B units annually 10 years ago, he projects moving about 700 such motorhomes this year. That's not a bad experiment by any measure – even if the Class B segment is still a very small niche within the overall RV market. (The RV Industry Association projects that manufacturers will ship about 5,600 Class B units to dealers in 2018. By comparison, RV makers are expected to ship 24,600 Class A motorhomes and 35,300 Class C motorhomes in 2018.) Still, with significant growth and a well-earned position at the top end of the market, Air- stream sees great opportunity in the space. "When we hit that 700-unit mark, we'll have about 30 per- PHOTOS COURTESY OF AIRSTREAM UNLESS OTHERWISE NOTED The Atlas is Airstream's newest, most luxurious touring coach to date. It offers a wider body than the RV maker's Interstate motorhome and features a power slide-out Murphy suite.

Articles in this issue

Links on this page

view archives of RV PRO - Recognized Supplier Guide '19