Recognized Supplier Guide '19

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24 • RV PRO • January 2019 rv-pro.com O R I G I N A L E Q U I P M E N T the foot makes it very convenient for our end-user customer." The company's 65 employees include an R&D department, and Misener says Steele Rubber is happy to work with its OEM counterparts to provide the best solution for a specific problem. "We recently had an RV manufacturer contact us about a specific seal that would provide more positive weatherproofing to a compartment," he says. "Our R&D guy, who does the computer-based drawings, spoke directly with their R&D guy who does the same thing, and they were able to work out what they were looking for." Additionally, the company is beginning to package some of its products for retail sales through dealers. "We're offering what we call kits, and it can be anything from a specific car kit to RV kits to marine kits," Misener says. "These not only include the product, but adhesives and tools, and always with instruction sheets. However, you aren't going to walk into a big-box retail store and see our product." Select Trim-Lok aftermarket products can be found on the shelf at places such as Camping World, however. Yet another way Trim-Lok assists its customers includes providing isometric views of its products on its catalog pages. "We used to offer trim, then we extruded rubber tube and stuck those together and it's a trim seal," Whitener says. "We took that rubber capability and made crown parts and put them on it, and that's a rubber seal. Then we took that and put a wire carrier in it, and it's a co-extruded trim seal. "Yes, trim seals are always the last thing the customer things about," he adds. "But I'd like us to be thought of as exceeding our customers' needs." Steele Rubber's Misener agrees that seals and trim aren't high on many people's lists – but he says the company treats them that way anyway. "If you're looking for the best price or the cheapest product out there, there's a lot of overseas stuff that's available," he says. "That's not who we are. We stand behind a high-quality product, and we have a wide knowledge base we're willing to share. We're going to continue to make it easy and convenient for our cus- tomers and get them what they're looking for." Steele Rubber Products offers its products to OEMs as well as to dealerships and repair shops. The company takes pride in being able to engineer solutions for specific issues OEMs may be having. Among the many products Trim-Lok makes for the RV market are a hinged screw cap cover (at left) and a single-flap Snap-In Seal (at right), which is a patented design for RV slide-outs that incorporates the company's "living hinge" all-in-one system – flap and bulb in one design.

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