Recognized Supplier Guide ‘18

For the Business of Apparel Decorating

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Contents V O L U M E 3 2 O C T O B E R 2 01 8 N U M B E R 1 © 2018 National Business Media, Inc., all rights reserved. Printwear (ISSN 1522-7898) is published monthly by National Business Media, Inc., 2800 W. Midway Blvd, Broo m eld, CO 80020; (303) 469-0424; Fax (303) 469-5730. Periodicals Postage Paid at Broo m eld, CO 80020 and additional mailing of ces. USPS/National Business Media Auto matable Poly. POSTMASTER: Please send address changes to Printwear, PO Box 460353, Escondido, CA 92046-0353. All ite ms sub mitted to Printwear beco me the sole property of Printwear and National Business Media, Inc. and may not be reproduced without the written consent of the publisher. Advertisers and/or their agencies, jointly and severally, assu me all liabilities for printed advertise ments in Printwear. Opinions expressed in Printwear may not necessarily re ect the opinion of the magazine, its manage ment or its advertisers. Letters, pictures and manuscripts welco me. 2 || P RI N T W E A R O C T O B E R 2 01 8 On Our Cover This year's Supplier Guide, Q & A Troubleshooting Guide, and Ho w-to Handbook ai ms to shine a light on your business' needs. F eatures 46 H O W T O S U C C E S S F ULLY B UIL D A N D B R A N D A B U SI N E S S Get advice on building a brand and business. 50 H O W T O B O O S T Y O U R DI GI T AL M A R K E TI N G E F F O R T S Chelsea Borg mann explores the world of content marketing. 54 H O W T O C R E AT E P R O FI T A BL E P RI N T S Learn ho w to the get most out of your screen-printing jobs with this article by Tho mas Tri mingha m . 58 H O W T O FI N D A N D FI G H T T H E E N E MI E S O F G O O D P RI N T S Ray S mith talks about ho w to i mprove fro m a good printer to a great printer. 62 H O W T O C R E AT E F U R A N D F E AT H E R E F F E C T S WI T H E M B R OI D E R Y Discover ne w techniques for detailed e mbroidery with Alice Wolf . 66 H O W T O ELI MI N AT E G H O S TI N G A N D T R A N S F E R LI N E S I N S U BLI M ATI O N Aaron Montgo mery shares tips on ho w to tackle ghosting issues in subli mation. O N LI N E T HI S M O N T H' S W E B E X CL U SI V E S: >> Learn about an innovative approach to recycling textile waste water: Onccs K >> See ho w one apparel co mpany tea med up with a record- setting Paraly mpian: QF9 >> Get advice on collaborating with industry peers : N1z3 wu >> Kno w the i mportance of estab- lishing rules with your clients: W H K4 F O R T H ES E ST O RI ES A N D M O R E, VISI T P RI N T W E A R M A G.C O M 34 Q & A T R O U BLES H O OTI N G G UI DE A co mprehensive guide for any questions you might have about your business, fro m apparel to equip ment and beyond. T HE 2018 H O W-T O G UI DE

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