Printwear

Recognized Supplier Guide ‘18

For the Business of Apparel Decorating

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2 01 8 O C T O B E R P RI N T W E A R || 59 E N E M Y: I N C O R R E C T M AT C HI N G C OL O R Color is the co mbination of hue (actual col - or), saturation (ho w intense that color is), and brightness (ho w light or dark the color appears). When speaking about screen print ink, you must add opacity and coverage as equal partners in the equation. If the ink depart ment creates color s watches for color approval, the process must be controlled and identical to the pro - cess in production. Color- matching syste ms have for mulas that meet the Pantone color under speci c para meters. Since there are so many possible variations in the process, this approach is the only logical way to cre- ate starting for mulas. When asked about the validity of a mixing syste m being good or bad based on one for mula, a for mer co- worker once quipped, " Don't judge the sys - te m, judge the for mula needed for the ap- plication." With this in mind, understand that the for mulas may need to be adjusted for the application being used. The worst thing an ink depart ment can do is to create s watches based on para meters that do not re ect production. Drastic changes of the para meters such as heavy underbase white, or much higher color mesh will change color results. Testing criteria in the art depart ment must match the print para meters on the oor, the underbase white will need to be identical to what is being used in produc- tion. The mesh and para meters must be very close. The sa me state ments go for the overprint colors. Incorrect para meters will lead to: 1) Over adjust ments due to color shifts in the different para meter 2) Unnecessary adjust ments due to incor - rect for mulas making it out to the oor 3) Wasted labor and ti me waiting on the adjust ment 4) Repeat orders will be harder to match due to "adjusted" colors Strategies may include selecting a color that will shift to the correct color, such as darker to shift to a lighter hue on the white plate, or red morph to orange when printed directly on a yello w shade shirt.

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