Recognized Supplier Guide ‘18

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6 THE SHOP AUGUST 2018 Bring Your Own Parts. Is your shop ready to address this thorny issue, and what's the best approach? It's a tough one, especially in this industry. Your customers likely have varying levels of mechanical aptitude, but as car nuts, many want to at least try to do some of their own work. Are you willing to come to their rescue when they need help? Or, are the potential headaches and problems not worth the risk? Money is usually the main issue. Cus- tomers often think they can save a few dollars buying their own parts online, at a garage sale or swap meet, or from friends or fellow enthusiasts. But that means your shop loses a sale. Can it be made up in installation? Is it worth it to even try? The subject has more points than an angry porcupine. Like, are customers solely responsible for parts that they bring in? And does that take the shop off the hook for any warranty issues? Are shops expected to stand by their installation of outside parts? And how does the policy ultimately affect the business and its reputation? We polled a variety of aftermarket shops on their BYOP stances, discovering that there is no right answer, other than the one that works for you and your customers. BRING 'EM ON IN Greeley Automotive Machine Inc. in Greeley, Colorado is an engine shop that works on "any piston engine from old to new, from small to large," says Bruce Yackey, president. The business has no problem when cli- ents ask to use their own components in a project. "We try our best to help the customer, regardless of where they purchased the parts," Yackey says. "We want to build a relationship with the customer to get their future business." He estimates such requests occur about once a week. And he doesn't blame poten- tial customers for asking. "Some people like the hunt for their parts as much as the finished product," he explains. That's not to say, however, that it's the preferred approach at Greeley Automotive Machine. "We treat the customers the same, but we try to educate them as to why it's better Strategies for dealing with customers who find their components elsewhere. B ring Y our O wn P arts? 6 THE SHOP AUGUST 2018 By John Carollo BYOP. Greeley Automotive Machine in Colorado tries its best to help customers regardless of where they purchase their parts, in hopes of building a relationship that leads to future business. President Bruce Yackey says the strategy has been effective. (Photo courtesy gamracingen-

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