THE SHOP

Recognized Supplier Guide ‘18

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AUGUST 2018 THE SHOP 39 package or two that you want to offer, and the prices you want to ask for them. The final step is promoting those pack- ages. Take a photo or video of a finished package that you can show dealerships and be sure to include all relevant information. Also, consider if the package deal is aggres- sive enough to install on multiple units instead of just doing one or two. Ask yourself what types of P.O.P (point of purchase) materials you could provide the dealership when the package is finished and sitting on the showroom floor. Are there banners, static clings, flyers or at least an addendum showing off what you have done and bringing attention to the value of the package? Selling the dealership on a showroom package can actually be the easiest part of the equation because smart dealers are always looking for ways to make extra money and willing to (at times, at least) take chances to try and achieve their goals. The harder part is helping them sell it to their customers. So, brainstorm with the dealership to figure out the best way to convey the excitement and value of the package to prospective buyers. It could be as complex as a nice video that shows off the package, or as simple as a walkaround with the dealership salespeople in advance, so that they understand the accessories and what makes them appealing. Regardless of how you decide to approach it, make sure the salespeople and car buyers understand that accessory packages really deliver! JOSH POULSON is the principal of Auto Additions in Columbus, O h i o , w h i c h wa s n a m e d Restyler of the Year, 2012-'13. Auto Additions offers a com- plete line of product upgrades, including 12-volt and appearance packages with a specific focus on the dealership seg- ment. Josh currently serves on the SEMA PRO council and was named 2015-'16 Person of the Year at the 2015 SEMA Show. Create packages for vehicles popular in your area by offering accessories not available at the targeted trim level. W W W. MOTO R STATE .COM 8 0 0.772 . 2678 The Auto Meter DashLink is a virtual dashboard display wireless system using an Android or Apple device. A simple plug-n-play into the OBDII port. Fully Customized dashboard with many digital gauge options; performance, fuel economy, engine, diagnostic, emissions testing and monitoring. 8-18_TCI_Half_Page.indd 1 6/7/18 3:53 PM

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