Recognized Supplier Guide ‘18

Issue link:

Contents of this Issue


Page 54 of 172

48 THE SHOP AUGUST 2018 48 THE SHOP AUGUST 2018 Y ou've likely heard this scenario before, and it may even mirror your own. Two decades ago, Ryan Marselis, who was working in the emergency medical field at the time, needed parts for his own truck. Attempting to get what he needed from two different shops and receiving poor service from both, he realized this was no way to treat customers, and that created an opportunity. Opening Gilbert, Arizona's SDHQ Off-Road in a modest 600-square-foot storefront—half the bay of a Big O Tires shop—Marselis was determined to do things differently. Working alone for the first two years with the exception of a couple of part- time helpers, he focused on providing a quality customer experience, which later went hand-in-hand with having quality products in stock and supporting knowl- edgeable installers. SDHQ grew into another location that divided the storefront from the shop, and again nine years ago, to its present loca- tion on Elliot Road, bringing everything back under one roof. Now, close to out- growing its current 15,000-square-foot facility, SDHQ is preparing to move once again to a brand-new location right across the street next year, which will encompass a footprint almost twice as large. What has no doubt set SDHQ apart is a certain esprit des corps among the employees. Marselis is proud of his s t a f f, w h i c h includes operations manager Serena Pruett and Kevin Ketchner, both with 13 years at SDHQ, and Colton McClure with 12 years. The strength of the roster is evidenced by the remainder of the staff, who have been with SDHQ anywhere from six to 10 years. Another aspect unique to SDHQ Off- Road is that Marselis has no title or des- ignation on his business cards. Seeing SDHQ Off-Road from the outside is a good reminder that first impressions do count. If you somehow miss SDHQ's storefront, you're not paying attention. Creating the Wave A mix of quality parts & service serves Arizona's SDHQ Off-Road well. Story & Photos by Jason R. Sakurai

Articles in this issue

view archives of THE SHOP - Recognized Supplier Guide ‘18