Recognized Supplier Guide ‘18

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4 THE SHOP AUGUST 2018 \\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\ \\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\ © 2018 National Business Media, Inc. All rights reserved. THE SHOP (ISSN 2380-7415) is published monthly by National Business Media, Inc., 2800 W. Midway Blvd, Broomfield, CO 80020; (303) 469-0424; FAX (303) 469-5730. Subscription rates in the U.S.: One year, $45; Two years $80; Three years $108. Canada: One year, $76; Two years, $142; Three years, $201 (U.S. Funds). Mexico/International: One year, $98; Two years, $186; Three years, $267 (U.S. Funds). Periodicals Postage Paid at Broomfield, CO 80020-9998 and additional mailing offices. USPS/National Business Media Automatable Poly. POSTMASTER: Please send address changes to THE SHOP, PO Box 460651, Escondido, CA 92046-0651. All items submitted to THE SHOP become the sole property of THE SHOP and National Business Media, Inc. and may not be reproduced without the written consent of the publisher. Advertisers and/or their agencies, jointly and severally, assume all liability for printed advertisements in THE SHOP. Opinions expressed in THE SHOP may not necessarily reflect the opinion of the magazine's editor, its management or its advertisers. Letters, photographs and manuscripts welcome. re you an off-road center that provides clear bra applications? A speed shop that sells wheels and tires? Maybe an electronics retailer that also installs running boards and steps? Unlike many industries, there's no set product inven- tory that works for every specialty automotive after- market outlet. In fact, it's quite the opposite. Regional trends, customer preferences and even employee skill sets affect the parts mix and service offerings of every shop. What is the same everywhere is that customers tend to remain loyal to businesses that do quality work, charge fair prices and treat people right. And the more you do those things, the more you'll find clients who ask about special projects—be it the race engine customer who wants you to install a cat-back system on his tow vehicle, or the back-up camera buyer who requests a leather kit for her daughter's new car. When those situations arise, it's nice to have a place to find products you might not normally deal with. The 2018 SHOP Guide is that place. This issue includes contact information listings for more than 500 industry suppliers, as well as product and service categories that cover it all, from grilles to exhaust tips. What's more, these are companies we've worked with and know carry the parts that professionals use and trust. We call them Recognized Industry Suppliers, and the idea is to save you time (and therefore money) by connecting you directly with businesses that understand what it takes to properly serve the aftermarket. So-called buyer's guides have been a staple in our industry for decades, and even with Google and the internet, they are still popular today—mainly because they can quickly direct you to what you need, when you need it, without a hassle. There are also shop owners who simply skim through the listings, looking for new profit centers. This is the issue to keep handy all year long so you're ready when that next surprise order walks in the door. There's also an online version available at if you prefer searching on a computer or phone. Diversifying can be a great way to add profits and even out workflow, so get to work expanding your horizons. It's always a good time to mix things up. Mix It Up A \\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\ DRIVER'S SEAT PUBLISHER REGAN DICKINSON EXECUTIVE EDITOR JEF WHITE DIGITAL CONTENT EDITOR ANTHONY BOWE ART DIRECTOR IVETH GOMEZ GRAPHIC DESIGNER LINDA CRANSTON EASTERN TERRITORY SALES MANAGER WENDY MILES WESTERN TERRITORY SALES MANAGER RYAN WOLFE SALES SUPPORT ERIN GADDIE TECHNICAL CONTRIBUTOR MIKE MAVRIGIAN CONTRIBUTING WRITERS TIMOTHY F. BEDNARZ, JOHN CAROLLO, JARED COHEN, JOHN MCCABE, DINO PERFETTI, JOSH POULSON, JASON SAKURAI, TONY THACKER NATIONAL BUSINESS MEDIA PRESIDENT & CEO ROBERT H. WIEBER JR. VICE PRESIDENT/INTEGRATED MEDIA JOHN BENNETT VICE PRESIDENT/PUBLISHING DAVE POMEROY VICE PRESIDENT/FINANCE KORI GONZALES, CPA VICE PRESIDENT/NBM EVENTS SUE HUEG, CEM, CMP VICE PRESIDENT/AUDIENCE LORI FARSTAD DIRECTOR OF IT WOLF BUTLER MULTIMEDIA PRODUCER ANDREW BENNETT Jef White Executive Editor

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