Awards & Engraving

Recognized Supplier Guide ‘18

Issue link: https://nbm.uberflip.com/i/1070759

Contents of this Issue

Navigation

Page 32 of 164

30 a-e-mag.com • A&E AUGUST 2018 USE YOUR LASER TO CUT MORE… Stahls' recommended Polyurethane (PU) heat transfer materials: CAD-CUT ® Fashion-FILM ® CAD-CUT ® Glitter Flake ™ CAD-CUT ® Premium Plus ™ AE0118 Learn more by visiting blog.stahls.com/laser-cutter stahls.com | 800.478.2457 espanol.stahls.com | 800.521.4384 Expand your apparel decoration offerings by using your laser system with Stahls' CAD-CUT ® Heat Transfer Materials. It's now easier than ever to achieve photo-realistic details without the task of weeding. quality product of any decorating tech- nology. Most every business needs a great name badge. The material cost of a Chrom- aLuxe 2-by-3-inch clear gloss name badge with magnetic finding is less than $2.50 and can easily sell for $8 or more. Name badges are the only product that I can think of that you only need to sell once and then you just take reorders. I recommend you sublimate your reorder information on the back side along with important information for the busi- ness, such as a mission statement or emer- gency contact information. The back side does sublimate well enough for this. For the front side, I recommend you reserve the lower third of the name badge for current specials or promotions. For example, for the B&B, put something like, "Ask me about the local ghost tours!" By turning the name badge into a walking billboard, the business will value it higher, and for you, they will likely replace the badge more often with a new promotion. Taken together, all these strategies should help maximize your profits. One interesting side effect is that they should also greatly help with client retention, that is, keeping the competition away. If you are focused on being your clients' partner with outstanding service and value, then your bottom line will show it. Take photos of all the products you have produced and display them on a flat screen monitor where your customers can see them. By turning a name badge into a walking billboard, the business will value it higher, and they will likely replace the badge more often with a new promotion. A&E

Articles in this issue

Links on this page

view archives of Awards & Engraving - Recognized Supplier Guide ‘18