February '19

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10 • RV PRO • February 2019 rv-pro.com R V M A N U F A C T U R E R S E xpanding a highline motorhome brand – even in upbeat economic times – can be a challenge. The number of customers able to afford a coach costing $300,000 and above are small (see Figure 1A and Figure 1B on page 15), so the market doesn't tend to experience the growth spurts of other sectors. That's why Entegra Coach recently embarked on a two- pronged approach to broaden its recognition while increasing overall sales. One part of the company strategy was subtle: In addition to its four-deep line of tag-axle diesel pushers, Jayco-owned Entegra last year introduced a smaller and less-expensive model – the Reatta. Entegra's other effort was more bold: It debuted gas-powered motorhomes for the first time in its history. The result of the latter move, according to Brion Brady, Entegra's general manager, has been an undeniable success. "We've done better than expected for the first 12 months (of 2018). We just started to roll out the Class C's, and it was in Tampa in 2017 that we had the first two prototype Class A's, so we're still fairly new," he says. "I think we were just over 2.5 percent of the motorized market in 12 months with a brand-new product. We're actually very pleased, considering the numbers." By December, retail sales stood at just less than 600 units, according to Brady, a 14-year Winnebago veteran who joined Jayco two years ago and then moved to Entegra in March. "Every other manufacturer out there has a second line, and an opportunity to do Class C's and Class A gas with a premium brand like Entegra, was kind of a no-brainer to us," he says. "You can expand your footprint in the market and in the dealer body as well. What a perfect opportunity." Entegra Coach Expands Footprint Jayco's highline motorhome brand is branching out with the launch of a smaller diesel pusher, two Class A gas offerings and a trio of Class C models. By Mike Harbour PHOTO BY STEVE TOEPP/ MIDWEST PHOTOGRAPHICS

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