February '19

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14 • RV PRO • February 2019 rv-pro.com R V M A N U F A C T U R E R S "We do need to differentiate," Brady says. "We want the Entegra line to be incremental business for the company instead of just taking away from Jayco, and so far, it has worked." Entegra has addressed nearly all the segments of the gas coach market (except for the Seneca, Jayco's Super C offering), including a model to compete in the popular Mercedes-Benz Sprinter-based field. "It's called the Qwest," says Brian LaPray, who joined Jayco in 2014 and became Entegra's national sales manager last year. "It's got full-body paint and curved walls. We've put the tech- no-formed curved cabinetry in that coach, too." Built on a 3500 chassis, the Qwest is available in three floor- plans, as is its Jayco counterpart, the Melbourne Prestige. In addi- tion to a cab-over bunk configuration, it features an aero front cap more typical of Sprinter coaches. While sales of such units are small, Brady believes Entegra needed to have such an option. "There's been one manufacturer that's dominated that seg- ment, but it's a small segment that keeps growing little by little," he says. "I think that market will always continue to grow. It'll never be as big as the conventional Class C, but there's definitely a market that we need to be in." Reatta Shakes Up Compact Class A Diesel Market Entegra figured boosting brand aware- ness among diesel buyers meant making something other than big coaches. Enter the Reatta, a 2019 model that was rolled out to the public last summer at FMCA's convention and expo in Wyoming, and is built at Entegra's standalone diesel coach plant in Middlebury, Ind. "The diesel business is split in two markets," Brady says. "With just under 3,000 units being sold with the Cummins ISX-ISL engines and then there's a little over 3,000 units being sold with the smaller ISB engines. "With the ISL and the ISX, you're building 40-foot or 45-foot units. The ISB goes into the smaller ones, and we did not have a product on an ISB, so we were sitting out of half of the market," he adds. "If you look at the top two diesel manufacturers, Tiffin and Newmar, 80 to 90 percent of their business is in the ISB." Entegra already locked up 30 percent of the coaches sold with ISX and ISL power plants, so it wasn't surprising that "we had a lot of our dealers saying, 'Hey, if you want volume, if you want more stocking out of us, it can't be the half a mil- lion dollar and up units. We need something a little smaller,'" Brady recalls. Entegra and Spartan Chassis – the company's exclusive diesel chassis source – came up with a unique solution, according to LaPray. "We developed the K1 raised-rail chassis with the Cum- The Emblem is one of the newest gas- powered additions to the Entegra lineup. It is built on a Ford F53 chassis and is equipped with the E-Z Drive Elite ride and handling package. The 36-foot motorhome comes nicely equipped with Furrion appliances and solid-surface countertops. PHOTOS COURTESY OF ENTEGRA COACH

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