February '19

Issue link: https://nbm.uberflip.com/i/1072611

Contents of this Issue


Page 17 of 87

16 • RV PRO • February 2019 rv-pro.com R V M A N U F A C T U R E R S Great feedback. A lot of the first runs went to the South." Admittedly, Entegra can't offer as many features in the Reatta as it does the company's flagship Cornerstone due to the for- mer's smaller footprint. Still, LaPray argues the Reatta gives an ISB customer more than what they'd get from the competition. "In that Reatta, like we do in the rest of our coaches, there's no wrapped wood. It's all solid hardwoods on the inside of that coach," he says. "A lot of times at that entry-level price point, some of the other manufacturers will save money by doing wrapped wood. They'll take a pressed wood, put a vinyl wrap on it and call it good." Another difference is the way Entegra constructs its flooring, a subtle but critical item in a unit designed to spend hours on the road. "We put all of the interior walls down on the floor first," LaPray says. " We glue and screw those to the floor and then we tile around those interior walls and cabinets. The other guys, as soon as that floor is placed on the coach and before they do anything else, they tile from the front to the back because it's quick and easy. It allows them to do it very efficiently with less labor and time and then they install those interior walls and cabinets on top of the tile. I don't care what kind of a screw or fastener you use, over time that's going to come loose." It's a more labor-intensive method of doing things, but to LaPray, it's no different than a luxury home. Like its construction, the Reatta shares other items with its big brothers – even down to its tech. "If you look on our Cornerstone, we have the Vega Touch," LaPray says, "so when we introduced the Reatta, we put an entry-level Vega Touch in that coach. With all that multiplex wiring, now customers can operate it from a touch screen in the center. They can also buy an App for their phone or their tablet and run all of those features while they're sitting on the sofa." The Reatta also gets a residential Whirlpool side-by-side refrig- erator with ice and water in the door. Competitors, LaPray says, don't offer such refrigerators at the Reatta's retail price point of just under $300,000. Again, it's the details that make the difference. While it may be too early to tell for certain, Brady believes bigger is better. "You talk to people at shows and everybody wants to drive a 35-footer, but they want to live in a 45-footer," he says. "I think the 39s show a little bit better than anything else. When you get smaller, you need to have a small coach like a 37 (footer) for that couple that loves to get into the smaller places but that market is pretty unique. The 39s are going to end up being more popular." Motorhome Business Rolls On As for the motorized RV business overall, Brady is a realist. "Class C's are up about 3 percent at this point and Class A The 2019 Qwest is one of three Class C models offered by Entegra. The Qwest is built on the Mercedes-Benz Sprinter chassis and features a full-body paint job and curved sidewalls. Entegra's two other Class C offerings, the Odyssey and the Esteem, are built on Ford E-450 chassis. PHOTOS COURTESY OF ENTEGRA COACH

Articles in this issue

Links on this page

view archives of RV PRO - February '19