February '19

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rv-pro.com February 2019 • RV PRO • 23 spring events in 2009, he says atten- dance was terrible. "We were spending the same amounts for advertising, and the return was awful," he says. "We heard much of the same thing from other RV dealers at the time. Some of them were in states that were really affected by the mortgage crisis." While Virginia was not nearly as bad off as states like California or Nevada, the state had seen more than its fair share of foreclosures and large manufacturers shutting down. Locally, Dodd says one of the challenges his business faced was the shutdown of a Ford F-150 plant that employed a large contingent of workers – prime RV customers. Meanwhile, Dodd watched financing for customers dry up, as lenders throughout the country tightened their requirements. "We had people with good credit who wanted to buy, and in many cases we could not get them a loan with the national or regional lenders. That was quite frus- trating," Dodd says, adding, "It crushed our sales." Dodd says his team learned to turn to local credit unions for customer financing. To address cash flow, he says he began to study his model selection more closely. "Before the Recession, we could afford to take a chance on some floorplans that were not top performers," he says. "During the Recession, we were strictly focused on getting the right floorplans and turning them as quickly as we possibly could." Travel trailers, Dodd says, maintained solid demand throughout the Recession and have continued to be Dodd RV's No. 1 segment. So, the dealership continued to invest in those units. www.strombergcarlson.com Keep your trailer connections clean for better performance. JET-30 • Plug cover keeps out water, mud and dirt • Chains snap in easily • Fits manual or electric jacks • Mounts on 2" to 2-1/4" jack posts The Hitching Post MORE INFO: 260-768-7990 www.pinesrv.com 6-YEAR WARRANTY Now Available: Next-Day Delivery through Meyer Distributing REPLACEMENT COOLING UNITS

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