February '19

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30 • RV PRO • February 2019 rv-pro.com D E A L E R S a month. He had a great facility with a bunch of offices, so I just opened a small place there to run the business. I put out a sign and started bringing in my own work alongside what he was sending my way. I did that for two years." Ultimately, the business continued to grow and Anklin found a more per- manent place. "I started dabbling in selling used units and by then had a lot of mobile business here in Ruskin, so when a place right across the street with a little bay came available, I rented it," he says of the business's current location, which sits on roughly 3 acres. "Two years later, I bought the property and now people rent from me in addition to running my business there." The location is modest with a few small bays for smaller service jobs and with all large motorhome repair and ser- vice projects performed outside, which is workable in a climate like that in Florida, he says. The 3-acre lot can accommodate 35 to 40 units onsite and there are rarely fewer than 25 units on the lot being ser- viced at any given time. "Our little place did $1.5 million in revenue last year, and we've done the same through July of this year (2018)," Anklin says, noting that new truck campers make up about half of RV sales at the dealership, with another 25 percent used units and the remaining 25 percent of units sold on consignment. "We've doubled every year since we got going." Centered on Service While still a modest operation, Drew's RV Techs has found a healthy niche in a highly competitive business. He coexists in the same county as the largest RV dealer in the world under one roof, but Anklin beams with pride when he talks about the level of attention to service his customers receive. It's some- thing the "big guys just can't match." "Our service side has always and will always be our emphasis," he says, noting that service work makes up half of his total revenue. "It's a different busi- ness model, but I have no complaints. "Everyone wants to sell 100 campers a month, but I don't. I honestly don't think the bigger places are servicing their cus- tomers beyond the sale like they should. I'm here, myself, every day we're open. It's that personal. If I sell to you or take your service job, I'm here to back it up. That's my priority and it's not one that is shared at every big dealer." Not that there's much of a choice for those large dealers, he notes. "It's impossible to find enough good techs to service your customers well if A pair of technicians works on parts inside the service shop at Drew's RV Techs.

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