February '19

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60 • RV PRO • February 2019 rv-pro.com B U S I N E S S M ost industry insiders will say the RV industry lags behind the auto industry in many aspects, such as supply chain communi- cation and the purchase process. Rollick CEO Bernie Brenner and his team are taking what they've learned from the auto industry and applying it to the RV, marine and powersports indus- tries to create a more seamless experience from manufacturer to dealer to customer, closing the gap between the auto market and the smaller niche markets. "From a 10,000-foot-level, the big problem is the disconnect between what happens at the national level and local level, as far as marketing," says Brenner. "You have manufacturers spending money on marketing and dealers spending money, but not necessarily in sync." Addressing the Disconnect Brenner says Austin, Texas-based Rol- lick accomplishes the goal of synchro- Riding the 'Amazon Effect' Rollick helps clear the communication lanes between manufacturers, dealers and consumers to make the sales process more transparent. By Darian Armer ALL IMAGES COURTESY OF ROLLICK Amber Friedman (left), an "ambassador of fun" at Texas-based multi-store Explore USA RV Supercenter, says the fact that all of Rollick's tools are mobile-friendly has really helped her communicate with her customers. Friedman adds that the ability to send a price certificate attached to the name of the organization the customer already belongs to or works for and trust is just another way Rollick's programs have increased her leads and closings. Friedman says that within the past month, more than half the people she sold RVs to were leads from Rollick.

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