Printwear

2019 Team Sales Report

For the Business of Apparel Decorating

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16 | THE TEAM SALES REPORT 2019 CREATING SUPERIOR SPORTS LOGOS Having many prints on a gar- ment for team sports can create a 'collectible' feel, like a champion racing shirt or a limited edition print run. The shirt that has two sleeve prints and a neck print along with a standard location print has a crafted feel that cer- tain teams will eagerly pay more for. The biggest challenge can be how to produce these types of gar- ments economically. You may be able to charge more for this look, but most sports teams won't want to pay multi-shirt costs for a single garment. One of the best ways to Having many prints on a gar ment for team sports can create a 'collectible' feel, like a champion racing shirt or a limited edition print run. The shirt that has two sleeve prints and a neck print along with a standard location print has a crafted feel that cer tain teams will eagerly pay more for. The biggest challenge can be how to produce these types of gar ments economically. You may be able to charge more for this look, but most sports teams won't want to pay multi-shirt costs for a single garment. One of the best ways to Above: Oversized logos are particularly effective when done as the back- ground to a more tra- ditional athletic logo or design. Right: Designs done to look like vintage signs are a newer trend in the athletic market. The design should have a worn, amateurish quality to pull this off.

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