2019 Team Sales Report

For the Business of Apparel Decorating

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4 | THE TEAM SALES REPORT 2019 GET WITH THE PROGRAM! Staying competitive in the team sports market T he team sports apparel niche is one that nearly every producer has a hand in, whether it's a seasonal rev- enue generator or a shop's primary source of clients. When it comes to securing jobs though, decorators know it's often one of the most crowded fields because of its demand. To stay competitive and show clients that you're the shop to work with, here are a few thoughts on find- ing new design ideas, staying competitive, and retain- ing customers in the team sales field. A NEW TYPE OF BUYER While there haven't been any significant changes to the lineup of custom uniforms in recent years, one thing that's changing is the face of who's buying. Many of today's coaches, players, and even parents fall into the Millennial demographic. These new buyers have a different approach to how they seek out what they want, says Russell Hiler, Dalco Athletics. "People in their 20s and 30s do most of their shopping online and are not always devoted to shopping 'local,'" he explains. This shifting trend can be a benefit to decorators. Whereas in the past a producer might be limited to local rec or club leagues and Today's team market features a younger demographic of buyers who shop online for their sports apparel. (Image courtesy Transfer Express) Spirit wear, like the shirt featured here, can also be a reliable revenue genera- tor for shops, especially if the customer is using an online team store. (Image courtesy Transfer Express) B Y M I K E C L A R K

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