February '19

For the Business of Apparel Decorating

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2 8 P R I N T W E A R F E B R U A R Y 2 0 1 9 2 8 P R I N T W E A R F E B R U A R Y 2 0 1 9 BUSINESS BUSINESS MANAGEMENT MANAGEMENT Internet Strategies Ke l l y " Ra g s " Ra g l a n d MARCH TO THE BEAT OF YOUR DRUM Rhythm Nation M oving into a new year is always enlightening. Every year I take the time to look at the previous year and measure the elements of success along with identifying elements that need im- provement, and I encourage others to do so. Invariably, every year I investigate things, it is quite remarkable. Last year I discovered additional ben- efits of rhythm. A constant drumbeat of online strategies that run on a weekly ba- sis focusing on a specific weekly goal. I have written about frequently posting on social media to stay alive in your follow- ers' news feeds, and I have written about using an Internet Marketing Calendar to follow throughout the year to keep email marketing timely and effective. Last year I took those strategies to the next level and applied them to a weekly schedule, created a rhythm, and stuck with it for the entirety of 2018. When December passed on to January, it was simply fascinating to discover that 2018 had more than doubled in online income from 2017. Happy New Year indeed! A weekly schedule of tasks will vary ac- cording to everyone's business model and their available time for productivity. My rhythm may not be the right beat for your drum. However, I'd like to share this with you for insight and creativity on applying your own weekly drum beat. Think of it as a basic model to look at for consider- ation. Starting Monday, grab the coffee and identify the goal for the week. It may be time for a back to school promotion, or Mother's Day. Is the weather hot or cold? What's selling at the moment? You know your business best, and you know your

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