February '19

For the Business of Apparel Decorating

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Page 32 of 68

3 0 P R I N T W E A R F E B R U A R Y 2 0 1 9 W ith a new year comes new mar- ket trends, and sometimes it feels like you can't keep up with the latest "it" thing. One minute it's fidget spinners, the next it's some spe- cialty magnet. The same holds true in the apparel world. From one year to the next, styles, colors, and fabric trends shift. Keep- ing up is hard, and this might be especially true if your shop serves the juniors' market in some aspect. What's happening in the teen scene might not be something you're keen to staying up on, and if you don't have teenage kids of your own, it may be hard to pinpoint what exactly is trending at a given moment. So, what does it take to create on- trend juniors' apparel in 2019? A little time spent on studying the end user, becoming familiar with the ideal garment and deco- ration pairings, and offering the right solu- tions will put you on the right path toward creations that are anything but basic. WHAT'S TRENDING RIGHT NOW? Before diving into ideal decoration meth- ods, there are some fabrics, styles, and colors to highlight in the juniors' apparel marketplace. According to the experts at Royal Appar- el, PIMA Apparel, American Apparel, Next Level Apparel, and Amb3r Creative, below are the go-to fabrics and styles shops should have at the top of their list. ANYTHING CREATING ON- TREND DECORATED JUNIORS' APPAREL A L E X A N D R I A A R R O Y O Lightweight ringer Ts make a good option for customers looking for a throwback look. (Image courtesy Next Level Apparel)

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