February '19

For the Business of Apparel Decorating

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2 0 1 9 F E B R U A R Y P R I N T W E A R 3 1 FABRICS • Modal blends • Polyester blends • Viscose • Slub • 100 percent cotton • Brushed fleece • Tri-blends • French Terry • Bamboo • Spandex/Lycra • 50/1 cotton • Tencel • Cotton tricot • Nylon tricot STYLES • Cropped hoodies and Ts (long and short sleeve) • Racerback tanks • Raglan sleeve Ts • Ringer/baseball Ts • Boxy Ts • Thin striped Ts • Relaxed crewneck sweatshirts • Hooded dresses • Capris • Joggers • Leggings Aside from fabrics and styles, there are some additional specifics worth mention- ing. Louise Beasley, PIMA APPAREL, points out three major style categories that are popular in the juniors' market right now: athletic influence, retro or throwback looks, and soft and flowy "romantic" garments. Things like raglans, longer and fuller short sleeves, and boxy or relaxed fit Ts fall into the athletic influence category. Ring- ers, cap sleeves, cuffed sleeves, and polos in solid colors often represent the throw- back category, while fashion details like pleats, cut-out backs, exposed shoulders, and curved hemlines are highlights from the "romantic" soft and flowy category. Sum- mer Scott, American Apparel, says, "T-shirts and active lifestyle attire like leggings, performance tops, and tanks are all the rage right now with Generation Z teens and college undergrads. It is super popular to wear your gym wear as your day wear, decorated with slogans, messages, and retro imagery." Mark Seymour, Next Level Apparel, agrees with sources that there is still a push for soft, flowy fabrics overall. He notes garments like 40-singles 65/35 poly/cotton and festival-inspired looks con- tinuing to take center stage among the younger crowds. These are all notes to keep BUT BASIC

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