Printwear

February '19

For the Business of Apparel Decorating

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deadlines, so quick turnaround on orders is always important." When a business decides to start shop- ping around for a supplier, the consensus is that a producer should have a list of ques- tions ready. A few common things to in- quire about include: The depth of available inventory: Re- gardless if a company stocks thousands of SKUs, producers will want to ensure that whatever that headwear supplier offers is well-stocked. Having a more in-depth in- ventory also pads a shop if it's dealing with an indecisive client, Tina Liu, OTTO In- ternational notes. "It often takes time for an end user to make up their mind about something, so you'll want to make sure stock is pretty good," she adds. "The last thing a shop wants to deal with is an or- der that's finally ready to be placed, but the supplier no longer has an item in stock, and you're back at square one." Turn times: As previously mentioned, companies that can turn orders around in an efficient, timely manner will help shops get the leg up on time-sensitive orders for things like seasonal sports, holidays, and community events. Company policies: As with any agree- ment, decorators will want to comb the fine print when it comes to doing business with a supplier, so they're not left paying instead Trucker-style caps remain a popu- lar look for a wide variety of markets. (Image courtesy HTT Apparel) Two primary things any reliable supplier should have nailed down, parties suggest, are turnaround time and quality. Quality of product but also things like the qual- ity and consistency of colors are impor- tant from a reliable supplier. Since many corporate clients ordering from a shop will need specific colors that match a company's branding colors, decorators need to know that when it comes time to reorder, they can still choose that exact color and not a substitution. The ability to meet demand- ing deadlines is also vital since, as Luke Fa- fara, HTT Apparel, explains, that's just how the decorated apparel industry operates. "A lot of times client requests in this industry are based around timely events, and specific 2 0 1 9 F E B R U A R Y P R I N T W E A R 3 9

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