February '19

For the Business of Apparel Decorating

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2 0 1 9 F E B R U A R Y P R I N T W E A R 4 9 2 0 1 9 F E B R U A R Y P R I N T W E A R 4 9 BUSINESS WATCH PRINTWEAR PEOPLE SPSI (Maple Grove, Minn.) appoints Mark Yerrick to South Central sales manager. Yerrick's territory covers Arkansas, Kansas, Louisiana, Missouri, Oklahoma, and Texas. "Mark's impressive history in the industry makes him an invaluable asset at SPSI," says Tom Codute, CEO of SPSI. "We are thrilled to have someone of his caliber working with our sales team." Yerrick comes to the role with extensive experience in sales, leadership, and business development. Before his appointment, Yerrick served as president of the HIX Corporation and is a veteran of the United States Airforce. Monarch Color Corporation (Charlotte, N.C.) announces the retirement of sales representative Dewey Overton. Overton served at the Monarch branch in Memphis, Tennessee. The company says the announcement comes with "mixed emotions" as Overton is a fixture at the organization and "loved by Monarch, his customers, and the Memphis community." "We are indebted for [Overton's] commitment to excellence and propelling us to our present position as a major supplier of inks, coatings, and ancillaries to the commercial printing market in Memphis," the company states. Monarch credits Overton as key to the company's growth in the greater Memphis area. The company honored Overton with a farewell ceremony in late 2018. GSG (Dallas) promotes Mark Serna to operations manager of the company's Houston branch. Serna's career with GSG spans 10 years. Before his promotion, the company points out that Serna has served in "every operations position" at GSG. He comes to the role with a strong background in order pulling, receiving, and shipping systems. Most recently, Serna headed up the Houston receiving department, overseeing stocking and organizing inventory. As operations manager, Serna's role will ensure the efficient and timely delivery of cus- tomers' orders from the warehouse through transit. Serna continues to coordinate with receiving and inventory control manager Chris Blake to improve the branch location's services. Fully Promoted (West Palm Beach, Fla.) names Mike Brugger as the company's new brand president. The company announced Brugger's appointment at a recent industry event in Cancun, Mexico. "We believe Mike is the right person to guide us into the future, and his expertise will help the brand and franchise owners grow profitably," says Ray Titus, CEO of Fully Promoted's parent company United Franchise Group (UFG). "He pro- vides the needed insight for Fully Promoted to reach its full potential and become a very prosperous UFG brand." Known initially as EmbroidMe, the company rebranded in 2017 as Fully Promoted and continues to make new changes as part of the transition. Titus says newer initia- tives include improvements to vendor terms and enhancement of the company's online presence."I look forward to helping Fully Promoted grow and become the brand it was meant to be," adds Brugger. "Fully Promoted is going to be an amazing brand that offers solutions and ideas to help both small and medium-sized businesses grow. We have a new direction, a new vision, and I'm very happy to be part of that plan." Monarch Color Corporation Continues Distributor Expansion CHARLOTTE, N.C.—Monarch Color Corporation continues its distributor expansion with the addition of Atlas Screen Supply and DIY Screen Printing Supply as the latest additions. "When you have an ink that works as well as our ULT plastisol ink, for the athletic apparel market, the industry is going to take notice," says Aaron Blank, vice president of sales and distribution at Monarch. "Because we have chosen to sell our product through distribution, we feel we have a distinct advantage over those products that are sold direct from a manufac- turer." Established in 1947, Atlas Screen Supply offers wholesale supplies to the screen-printing industry from multiple locations including a headquarters in Schiller Park, Illinois. Florida-based DIY Screen Printing Sup- ply specializes in an all-in-one screen-printing kit and has served the area since 2012. The two additions come during a busy time for Monarch. Since 2018, the company has added multiple distributors to its network across the U.S. INDUSTRY UPDATES NEW PHILADELPHIA, Ohio—RTP Apparel announc- es the launch of a new website. The new site offers faster load times and new features. With the update, RTP also provides users with the option to receive order updates via SMS messages. For more information, visit DECATUR, Ind.—Mind's Eye Graphics launches a standalone website for monthly events. The site show - cases workshops held at company headquarters in Indiana. The new website also offers resources such as a shop workflow guide and travel information for work- shop attendees. To see the schedule, visit PW continued from page 8

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